Directline Assurance Company Limited was licensed in October 2005 and commenced operations in November 2005 The Company is the first Kenyan niche underwriter focusing solely on motor vehicle insurance. The Company has grown to be the largest PSV underwriter in Kenya with a market share of approximately 60% at the end of the year 2015. It is one of the largest commercial vehicle insurers in Kenya. The Company's head office is in Nairobi with two branches in Nairobi and one branch in each of the following towns : Thika, Nakuru, Mombasa, Embu, Meru, Kerugoya, Nyeri, Kisii, Eldoret, Kisumu ,Machakos, Kiambu, Kitengela , Ongata Rongai and Kapsabet. MISSION To exceed customer expectations by providing superior service and prompt settlement of claims VISION To be the preferred choice in Motor Insurance in Kenya and the region.