HEVA is a trusted finance, business support and knowledge facility that believes in the transformative social and economic potential of the creative economy sector in Kenya and in the East African region. Since its inception in 2013, HEVA has sought to be at the forefront of helping producers of cultural goods, services and experiences, in Kenya and in East Africa, to build high-value, profitable businesses, where new ideas will come to life, and where the highest potential for great profits, great jobs and happy people will be found. HEVA has invested significant resources in supporting the growth of the creative and cultural sectors in Kenya: from making direct financial investments in over 100 creative industry businesses and projects, conducting and publishing numerous diverse studies, supporting public sector reforms towards the ease of doing business for the creative and cultural industries, and providing firm-level support to improve creative business efficiency and competitiveness. In July 2019, HEVA