Our Story Genesis of Yehu and Its brief history Yehu Microfinance began as a project of CHOICE Humanitarian in 1998 with 300 female members in a small rural village in the Kwale County, Kikoneni located in the former (before the promulgation of the new Constitution) Coast Province of Kenya. The initial group was formed to mobilize savings among its members to inculcate the saving culture, though the need for credit provision quickly became apparent, and in the year 2000 the first loans were disbursed. YMSL Mission Empowering rural communities through access to innovative, affordable and sustainable financial solutions in a socially responsible manner