Technical Sales Manager

Role Overview

The Technical Sales Manager will build the Animal Nutrition business across Kenya and selected East African markets, combining technical knowledge of feed products with hands-on B2B selling. The role shapes regional sales plans, develops customer and distributor relationships, and turns market opportunities into profitable, lasting growth.

Key Responsibilities

• Lead sales activity for premixes, additives, advanced feed materials, and feed solutions across the assigned markets.
• Create annual sales plans and contribute to a three-to-five-year regional business strategy.
• Grow strategic accounts, develop direct customers, and strengthen distributor partnerships.
• Find and pursue new customers, markets, and commercial partnerships.
• Work with product, application, technical support, marketing, customer service, logistics, and CD&D colleagues to deliver solutions suited to customer needs.
• Track market developments, competitor activity, pricing, and customer priorities to guide sales decisions.
• Maintain a reliable Salesforce pipeline and provide accurate forecasts and sales reports.
• Take responsibility for revenue, margins, profitability, customer retention, market share, and overall commercial results.

Requirements & Qualifications

• Experience in animal nutrition, feed, feed additives, premixes, ingredients, or a closely related field.
• Demonstrated success in B2B sales and business development.
• Experience managing key accounts, distributor relationships, or both.
• Working knowledge of the animal nutrition market in Kenya or East Africa.
• Ability to connect technical product understanding with commercial opportunities.
• Strong skills in customer relationship management, negotiation, sales planning, analysis, and forecasting.
• Comfort using CRM software; Salesforce experience is an advantage.
• A proactive, commercially minded approach and the ability to work effectively in a fast-moving, international, matrix organisation.

What Success Looks Like

Success means achieving profitable sales growth, bringing in new customers, expanding existing accounts, reinforcing the distributor network, and increasing market share while building a sustainable Animal Nutrition business across Kenya and East Africa.