Software Sales & Marketing Executive

Role Overview

As a Software Sales & Marketing Executive at Riset Software & Systems Ltd, you will introduce the company’s software to prospective business customers, learn about their needs, and show how relevant features can support their operations. Your work will take you from prospecting and product demonstrations through follow-up and closing, helping turn interest in the software into lasting customer relationships.

Key Responsibilities

• Research and approach businesses that may benefit from the company’s software solutions.
• Generate prospective customer conversations through calls, in-person outreach, referrals, social media, and professional networking.
• Ask questions to understand each prospect’s business requirements and recommend a suitable product.
• Deliver clear software presentations and live demonstrations tailored to the customer’s needs.
• Explain product capabilities, practical benefits, and potential business value in accessible terms.
• Stay in contact with qualified prospects, address questions, and guide them toward a purchase decision.
• Prepare quotations and liaise with the technical team when a customer’s requirements need further input.
• Keep accurate records of prospects, interactions, demonstrations, follow-ups, and sales, while working toward monthly targets.

Requirements & Qualifications

• Strong verbal communication and presentation skills, including confidence speaking with business owners and other decision-makers.
• Good computer literacy and an ability to learn software products quickly.
• Ability to explain software clearly and demonstrate it in a professional, customer-focused way.
• Sales, negotiation, and customer-service skills, with the persistence to manage follow-ups and pursue target-driven work.
• Previous experience in software or IT sales, POS or ERP sales, digital marketing, or B2B sales is an advantage.