Social Media Manager

Role Overview

The Social Media Manager will plan and deliver the organization’s presence on Instagram, TikTok, LinkedIn, X, and Facebook, combining platform-specific content with active audience engagement. By connecting social activity to marketing and sales priorities, the role helps grow brand visibility, strengthen customer relationships, and generate leads.

Key Responsibilities

• Build and maintain a social media calendar aligned with business objectives, campaigns, and audience needs.
• Create and edit short-form video and graphics for each platform, drawing on relevant formats and trends.
• Monitor comments, messages, mentions, and brand discussions, responding promptly and escalating issues when appropriate.
• Set up and improve targeted campaigns using Meta and LinkedIn advertising tools to increase traffic and conversions.
• Coordinate with marketing and sales colleagues on product launches, promotions, and wider brand initiatives.
• Track audience growth, reach, engagement, clicks, and conversions using platform insights and Google Analytics.
• Prepare weekly and monthly performance summaries, identifying effective content and recommending practical improvements.

Requirements & Qualifications

• At least four years of experience managing social media for corporate or commercial accounts in the Kenyan market.
• Diploma or bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Hands-on experience creating and editing content with tools such as Canva, CapCut, or Adobe Creative Suite.
• Working knowledge of social media management and reporting platforms, such as Meta Business Suite, Hootsuite, or Buffer.
• Experience planning and running paid campaigns on Meta and LinkedIn.
• Strong creative judgment and storytelling ability, with an understanding of Kenyan online culture, current digital trends, and platform changes.
• Well-organized and adaptable, with the ability to manage several content and campaign priorities at once.

What We Offer / Why Join

Gross pay is KSh 55,000.