Role Overview
This role leads a sales team while personally developing business, managing opportunities from initial contact through negotiation and close, and maintaining customer relationships after the sale. It combines team performance management with hands-on selling, market research, and campaign planning, helping the business grow its customer base and make informed commercial decisions.
Key Responsibilities
- Set sales direction and deliver plans that support revenue targets, expand the customer base, and strengthen the company’s market presence.
- Manage the sales team’s objectives, recruitment, coaching, and performance, maintaining regular accountability for activity and results.
- Build and advance the sales pipeline through a daily rhythm of 10 calls, four client engagements, and 12 new suspects or prospects each month.
- Lead sales activity across phone, email, social media, referrals, online meetings, and in-person presentations, including negotiations and order delivery coordination.
- Coordinate with internal teams and clients during negotiations to resolve requirements and move viable opportunities to close.
- Develop institutional business opportunities, including partnerships with banks and insurance companies under VAF.
- Plan and run marketing campaigns, such as email, social media, and events, to generate awareness and qualified leads.
- Review customer feedback, competitor activity, market trends, sales results, and expenses; prepare monthly forecasts and management reports, and record sales activity in Odoo.
Requirements & Qualifications
- Bachelor’s degree in a relevant discipline.
- At least five years of B2B sales and marketing experience, including five years of cumulative sales team leadership experience.
- Demonstrated success managing a sales team, meeting targets, and guiding the sales process from planning through close.
- Strong forecasting, reporting, and analytical ability, with the judgement to use performance and market data to shape commercial plans.
- Comfort explaining ICT concepts, along with proficiency in Microsoft Office, a CRM platform, and cloud-based ICT tools or applications. Experience recording activity in Odoo is relevant to the role.
- Excellent communication, leadership, organisation, negotiation, and email marketing skills.
- Able to manage a sales calendar independently, work under pressure, and meet deadlines with integrity and accountability.
- Professional presentation, a positive and target-focused approach, a substantial social media presence, and the ability to drive.
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