Luxury Retail — Social Media + Creative Design

Social Media & Content Producer — Designer Handbags & Accessories, Nairobi

Role Overview

You will own the daily visual and written output that carries a Nairobi designer handbag and accessories destination across its social channels, turning new arrivals, styling ideas and in-store moments into scroll-stopping posts, reels and stories. The job sits at the meeting point of three disciplines — social media, content production and creative design — so you will be shooting and editing one day and laying out a campaign grid the next. This matters because the audience is buying into a feeling as much as a product: the account has to hold two ideas at once, that every piece is the real thing and that owning it feels aspirational.

Key Responsibilities

• Build and run the monthly content calendar across the brand's primary channels, balancing new-arrival launches, styling edits, behind-the-scenes and always-on engagement posts.
• Shoot product and lifestyle content in studio and on location — stills and short-form vertical video — styling handbags and accessories so texture, hardware and finish read clearly on a small screen.
• Edit and finish assets in-house: colour correction, cropping for each platform's aspect ratio, captions, sound, and light motion graphics for reels and stories.
• Write captions and campaign copy in a voice that balances warmth with quiet confidence, including product storytelling, calls to action and community replies.
• Design supporting creative for launches and seasonal moments — story templates, post layouts, in-feed carousels, and simple promotional graphics that stay inside the brand's visual system.
• Manage the day-to-day community: responding to comments and DMs, surfacing questions about stock and availability to the retail team, and flagging customer sentiment.
• Coordinate with photographers, stylists, creators and collaborators when a shoot or partnership requires outside support, keeping deliverables and timelines on track.
• Track performance across channels — reach, saves, engagement and follower growth — and feed what works back into the next content cycle.

Requirements & Qualifications

• Three or more years producing social content in-house or agency-side, ideally for fashion, accessories, beauty or another premium consumer category.
• Confident hands-on shooting ability with a phone and/or mirrorless or DSLR camera, including lighting and styling on a small set.
• Strong short-form video editing skills (CapCut, Premiere Pro, Final Cut or similar) and a feel for pacing, hooks and trend formats.
• Working design proficiency in Canva, Figma, Illustrator or Photoshop — enough to produce polished on-brand layouts without waiting on a designer.
• Solid written English, with the judgement to shift tone between a launch announcement, a styling tip and a reply to a customer.
• Practical, current understanding of how Instagram, TikTok, Facebook and Pinterest each reward different content, formats and posting patterns.
• Familiarity with the Nairobi retail and lifestyle landscape, including local creators, photographers and cultural moments worth tapping into.
• Diploma or degree in marketing, communications, design, media or a related field — or a portfolio strong enough to stand in for one.
• A genuine eye for detail: stitching, hardware, proportions and finishing are the product here, and the content has to treat them that way.

What We Offer / Why Join

• A creative remit that spans all three disciplines — social, production and design — rather than a single narrow channel.
• Direct access to designer handbags and accessories as your working material, with room to develop a distinctive visual style for the brand.
• A brand built on authenticity and aspirational luxury, giving your work a clear creative direction to shoot and design against.
• A central Nairobi setting at the heart of the city's fashion and lifestyle audience.