Google Ads Specialist

Role Overview

The Google Ads Specialist will plan and run paid campaigns that support adoption of Colab Pro, increase developer engagement, and grow reach in education. Working across the full customer journey, this role combines hands-on account management with measurement, experimentation, and collaboration with product marketing, analytics, and creative partners.

Key Responsibilities

• Build and manage acquisition campaigns across Search, Display, Performance Max, Video, and Demand Gen.
• Monitor performance and run ongoing optimizations to improve acquisition cost, return on ad spend, and conversion outcomes.
• Oversee substantial advertising budgets, pace expenditure, and direct investment toward effective campaigns.
• Develop campaign reporting and forecasts using performance data, translating findings into recommendations for growth initiatives.
• Coordinate with product marketing, analytics, and creative teams on campaign priorities, audiences, and assets.
• Maintain corporate Google Ads account operations, including billing, account access, governance, and financial processes.
• Work with Google Ads representatives on account reviews, billing matters, and credit approvals.

Requirements & Qualifications

• At least four years of practical experience managing large Google Ads accounts, including monthly media budgets of $50,000 or more.
• Strong working knowledge of Search, Performance Max, Display, Video, and Demand Gen campaign types.
• Advanced capability in conversion tracking, Google Analytics 4, Google Tag Manager, and attribution methods.
• Experience using custom segments, in-market and affinity audiences, remarketing, and Customer Match.
• Confident reporting and forecasting skills with Looker Studio, Excel, and Google Sheets.
• Experience administering corporate Google Ads accounts with monthly invoicing and credit facilities, including MCC structures, access controls, budget approvals, spend pacing, reconciliation, and financial reporting.
• Knowledge of first-party data activation, enhanced conversions, and offline conversion imports.
• Excellent written and spoken English.
• Experience with SaaS, developer tools, cloud services, or education technology is preferred, as is work on B2B and B2C acquisition or subscription growth.
• International campaign experience, including multi-currency billing and localized targeting, is an advantage.
• Current Google Ads certifications in Search, Display, Video, and Measurement are preferred.