DUTIES AND RESPONSIBILITIES

Export Strategy Development & Execution

Develop and implement comprehensive export strategies aimed at expanding the company’s presence in international dairy and beverage markets.

Conduct in-depth market research and competitive analysis to identify trends, customer preferences, and emerging opportunities in target regions.

Set clear export sales targets, budgets, and timelines, ensuring alignment with the company’s broader commercial objectives.

Continuously review and adjust export plans based on market performance, competitor activities, and changing trade environments.

Market Expansion & Business Development

Identify and qualify new export markets and distribution channels to increase international sales footprint.

Source and establish partnerships with distributors, importers, and key trade agents that align with the company’s brand values and growth ambitions.

Negotiate terms and agreements, ensuring competitive pricing, favorable credit terms, and compliance with export laws.

Represent the company at international trade shows, expos, and industry forums to promote products and build global networks.

Brand Positioning & Marketing for Export Markets

Lead export marketing efforts by designing targeted campaigns that effectively communicate the brand’s value proposition to diverse cultural audiences.

Collaborate with marketing and product teams to customize packaging, messaging, and promotional materials that meet local market regulations and consumer expectations.

Utilize digital media platforms and advertising channels to enhance brand visibility and consumer engagement internationally.

Monitor competitor marketing activities and adjust promotional strategies to maintain competitive advantage.

New Product Development & Customization

Partner with R&D and product development teams to adapt existing products or develop new offerings tailored to the taste, regulatory, and quality standards of export markets.

Use market intelligence and customer insights to drive innovation that enhances the company’s product portfolio in overseas markets.

Ensure timely launch of new products in export territories, coordinating all marketing and logistical activities.

Export Operations & Compliance Management

Oversee export logistics including order processing, documentation, customs clearance, and shipment to ensure timely delivery of products.

Ensure strict adherence to local and international export regulations, including food safety standards, quality certifications, and trade compliance.

Liaise with customs authorities, freight forwarders, and regulatory bodies to manage risks and resolve any export-related issues promptly.

Maintain accurate export documentation and records in compliance with legal and corporate standards.

Financial Oversight & Performance Reporting

Manage export budgets, sales forecasting, and financial analysis to optimize profitability and resource allocation.

Monitor key performance indicators (KPIs) such as export revenue growth, market share, and customer satisfaction.

Prepare detailed export performance reports and present insights and recommendations to senior management for informed decision-making.

Leadership & Cross-Functional Collaboration

Lead and develop a high-performing export team, providing coaching, training, and performance management.

Collaborate effectively with sales, marketing, supply chain, and product development departments to ensure cohesive execution of export plans.

Foster a results-driven culture that emphasizes innovation, customer focus, and continuous improvement.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Degree in Commerce, Business Administration (Marketing option), International Business, or a related field

Minimum of 10 years’ experience in export markets management, preferably within a busy FMCG environment

Proven track record in developing and executing successful export strategies and managing international client relationships

Strong understanding of export regulations, international trade compliance, and logistics

Demonstrated ability in brand positioning, marketing strategy, digital media, advertising, and promotions in export markets

Excellent communication, negotiation, and interpersonal skills

Strategic thinker with strong analytical skills and ability to work under pressure in a fast-paced environment

Proficiency in MS Office and experience with CRM and export management software is an advantage