Cluster Digital Marketing Executive

Role Overview

The Cluster Digital Marketing Executive will lead paid media and day-to-day social media activity for three hospitality properties, combining campaign management with hands-on content creation and guest engagement. The role brings this work in-house and connects marketing investment to measurable enquiries, bookings and revenue across rooms, meetings and events, and food and beverage.

Key Responsibilities

• Plan, launch and optimize campaigns on Meta, Google, TikTok and LinkedIn, adjusting activity to meet agreed acquisition and return-on-spend goals.
• Manage the shared advertising budget, monitor results and shift investment between campaigns and properties as performance warrants.
• Run each property’s social pages, including regular feed posts, Reels and Stories, and keep content calendars planned at least four weeks ahead.
• Create and edit on-property photography and short-form video, and organize Instagram Highlights for each property.
• Respond to comments, messages, mentions and tags within agreed timeframes, maintaining active and appropriate guest communication.
• Build and maintain audience, retargeting and lookalike segments; oversee GA4, Google Tag Manager, Meta Pixel and UTM tracking to assess enquiry and booking sources.
• Support seasonal offers, restaurant and bar promotions, and meetings and events lead generation with relevant organic and paid activity.
• Review competitor activity, deliver weekly performance updates and monthly reports, and present clear recommendations linking spend with enquiries, bookings and revenue.
• Keep digital assets organized, retain administrative control of advertising accounts and assets, and ensure content follows IHG and Best Western brand standards.

Requirements & Qualifications

• At least four years of practical experience in paid digital media or performance marketing.
• Direct experience building, managing and reporting on campaigns in Meta Ads Manager and Google Ads.
• Evidence of managing live budgets against CPA, ROAS or comparable commercial performance measures.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel and UTM tracking.
• Experience running active social media accounts, including frequent publishing and community management.
• Ability to shoot and edit photography and short-form video, with design skills in Canva or Adobe tools and strong social copywriting.
• Confidence managing distinct brand identities and several content calendars at once while meeting deadlines.
• Strong analytical and organizational skills, with the ability to interpret results, recommend action and explain performance to senior leaders and General Managers.
• Self-directed approach, sound commercial judgment and readiness to manage both campaign strategy and daily execution.
• A qualification in Marketing, Communications, Digital Media or a related discipline.
• Hospitality, travel or multi-property marketing experience is an advantage.