Channel Development Coordinator

Role Overview

As part of the British Council’s Work/Online Proposition team, you will help bring digital English learning and assessment solutions to employers, governments and partners in international markets. You will turn proposition plans into practical sales and marketing activity, drawing on customer and market insight to shape proposals, support partnerships and strengthen the commercial relevance of the offer.

Key Responsibilities

• Work with Sales, Proposition and Network colleagues to develop go-to-market plans for priority markets and support account plans against agreed commercial and impact goals.
• Track customer needs, competitor activity and market changes, sharing opportunities and risks with relevant teams and recommending suitable responses.
• Provide specialist input to tender responses and client proposals, helping ensure they are compelling, accurately costed and commercially sound.
• Support partner discussions and agreement development with Sales and Marketing, considering content quality, contractual terms, risk and alignment with organisational priorities.
• Use feedback from customers, partners and sales teams to identify improvements to propositions, products and services.
• Contribute to the development and delivery of campaigns, sales materials, playbooks, public relations activity and partner outreach.
• Assess potential channel-development initiatives, including likely return on investment, and recommend where resources should be directed.
• Help monitor partner feedback and manage risks in line with relevant organisational policies and frameworks.

Requirements & Qualifications

• Degree in business, sales, marketing or a related field.
• Strong written and spoken English, needed to work with the organisation’s systems and global processes.
• Experience managing relationships with stakeholders.
• Evidence of using customer insight to identify opportunities to improve products or services.
• Experience working in a global organisation.
• Experience contributing to successful tender submissions and pricing activity.
• Arabic language skills would be an advantage.
• Experience working with clients and partners, particularly in the corporate sector, is desirable.
• Knowledge of the British Council English and Exams product portfolio is desirable.
• Experience developing engagement strategies for client groups across international markets is desirable.
• Experience in online learning, assessment or SaaS, including Agile ways of working, is desirable.

What We Offer / Why Join

You will contribute to the British Council’s international work in English language learning and assessment, supporting products that serve employers, public bodies and partners. The role sits across customer insight, proposition development and commercial delivery, offering a chance to help connect market needs with solutions designed to expand access to education and work opportunities.