Role Overview
Reporting to the Key Accounts Executive – HORECA, the Business Development Executive grows sales across hotel, restaurant and institutional customers. The role combines new account acquisition with active management of existing and inactive customers, while protecting revenue through reliable service, effective credit control and strong customer relationships.
Key Responsibilities
- Grow sales volume and revenue within assigned accounts using customer and market information to guide sales discussions.
- Identify prospective HORECA customers, assess their business potential and secure new accounts.
- Re-engage dormant customers and expand product listings, including introducing new products to HORECA accounts.
- Review customer pricing, contracts and commercial performance to support profitable, timely service and appropriate product standards.
- Hold monthly business reviews to assess sales results and customer financial health, and follow up on agreed actions.
- Manage customer and principal returns promptly, helping limit avoidable financial losses.
- Monitor payments and follow up with customers to support collection within agreed timelines.
- Maintain regular customer contact through planned visits, record feedback, follow monthly journey plans and participate in weekly reviews.
- Coordinate order fulfilment with relevant teams, address delivery issues and sustain a high level of service to customers and trade partners.
- Research customer needs and market trends, then recommend marketing opportunities or improvements that support business goals.
Requirements & Qualifications
- Bachelor’s degree in Sales and Marketing, Business or a related field.
- At least five years of FMCG sales experience, including experience serving HORECA customers.
- Demonstrated personal selling ability and an established sales network.
- Energetic, commercially driven approach to developing and managing customer accounts.
- Ability to drive and hold a valid driving licence.
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Contact Information
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