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Rasasi Perfumes is looking for an experienced Brand Manager to join its team in Dubai Industrial City. This role offers an exciting opportunity to lead the development and growth of fragrance brands while managing new product launches from concept through to market execution.
The successful candidate will work closely with management, the marketing team, creative agencies, and external partners to build impactful brand strategies, oversee campaigns, and ensure consistent brand communication across multiple channels.
Key Responsibilities:
• Manage the positioning and overall direction of assigned fragrance brands.
• Lead new product launches, including concept creation, naming, storytelling, and launch planning.
• Prepare creative briefs and coordinate with agencies, designers, photographers, and content creators.
• Review marketing campaigns and creative assets before publication.
• Collaborate with the marketing team on social media, influencer marketing, PR, and digital campaigns.
• Monitor competitors, market trends, and developments within the fragrance industry.
• Ensure brand consistency across packaging, retail materials, campaigns, and other communications.
• Evaluate campaign performance and recommend improvements for future initiatives.
Requirements:
• Previous experience in brand management, marketing, or a similar role.
• Strong creative judgment and the ability to independently manage brand portfolios.
• Excellent communication, planning, and project management skills.
• Experience in the fragrance, beauty, fashion, luxury, lifestyle, or FMCG industries is an advantage.
• Strong knowledge of:
• Brand strategy and positioning
• Product development and campaign management
• Market research and digital marketing
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