Assistant Marketing Officer

Role Overview

The Assistant Marketing Officer helps turn marketing plans into coordinated campaigns, useful content, and customer-facing activities across digital and traditional channels. By tracking audience responses and campaign results, the role gives the marketing team practical insights to improve product positioning and support business goals.

Key Responsibilities

• Help plan and deliver promotional campaigns across social media, email, digital advertising, print, and other relevant channels.
• Draft and coordinate marketing copy for brochures, flyers, presentations, advertisements, and customer communications.
• Manage day-to-day activity on marketing communication platforms, including monitoring messages and responding to customer enquiries.
• Research customer preferences, market developments, and competitor activity, then summarise findings for marketing planning.
• Track campaign metrics, maintain marketing data and records, and prepare reports on performance and effectiveness.
• Work with the Data Analyst to organise information and produce marketing analysis and reports.
• Coordinate schedules and logistics for promotional events, trade shows, and brand-awareness activities.
• Collaborate with sales and other departments to keep campaigns on schedule and within agreed budgets, and to share product messages and customer insights.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Experience in a Marketing Officer position or a comparable marketing role; the source does not specify a required number of years.
• A relevant professional qualification is an advantage.
• Working knowledge of marketing principles, campaign delivery, market research, and methods for analysing data and statistics.
• Familiarity with social media and web analytics, plus proficiency in Microsoft Office and marketing tools such as CRM systems.
• Strong writing, communication, research, and reporting skills, with sound commercial awareness and creative judgement.
• Excellent organisation and time management, careful attention to detail, and the ability to coordinate several activities across teams.
• A customer-focused, collaborative approach and flexibility to work varied hours or at different locations when needed.