Role Overview
The Assistant Field Sales Manager works closely with the Field Sales Manager to drive sales performance across a defined territory, mainly by building and supporting a team of commission-based Field Agents. Day to day, this means helping agents get up to speed, coaching them in the field, and making sure they have the direction and support they need to hit their targets. The role is important because sustainable sales growth depends on a motivated, well-equipped field force that can respond to local customer needs and market changes.
Key Responsibilities
- Help the Field Sales Manager meet area sales targets by tracking performance and keeping field activity focused on business goals.
- Recruit, onboard, and train new Field Agents so they understand products, sales techniques, and performance expectations.
- Spend time in the field with agents, observing their work and providing hands-on coaching, encouragement, and constructive feedback.
- Monitor local market conditions, including customer behaviour, demand for products, and competitor activity, and report useful insights to management.
- Identify new sales opportunities and contribute to lead-generation efforts for the territory.
- Work with the wider sales team to design and roll out local sales initiatives or campaigns.
- Support agent motivation and retention by acting as a first point of contact for questions, challenges, and performance concerns.
- Assist with planning routes, setting daily or weekly priorities, and reviewing agent results to keep the team on track.
Requirements & Qualifications
- At least two years of experience in sales or microfinance, preferably in rural areas.
- Experience supporting, coordinating, or managing a sales team is an added advantage.
- Strong leadership abilities and the interpersonal skills needed to motivate commission-based agents.
- Ability to plan, strategize, and take action to achieve set outcomes.
- A diploma or equivalent qualification in a relevant field is an added advantage.
- Comfort with regular field travel and direct engagement with agents and customers.
Note: Female candidates are highly encouraged to apply for this position.
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