Ad Operations Specialist

Qualification: Bachelor’s Degree in Digital Media or a related field (Preferred)

Salary: $85,000–$90,000 per year

Location: REMOTE – United States

Company: Playfly Sports

Description:

Playfly Sports is seeking an experienced Ad Operations Specialist to join its remote team in the United States. This role will support the execution, management, and optimization of digital advertising operations across Playfly’s sports marketing and media portfolio.

The successful candidate will act as the operational connection between sales teams, technology vendors, university partners, and internal departments. This position will manage campaign execution, advertising workflows, inventory strategy, reporting, and technology initiatives to improve campaign performance and drive revenue growth.

Key Responsibilities:

• Manage digital advertising operations across university and high school partner websites and mobile applications.

• Collect campaign requirements and submit digital advertising requests through campaign management platforms.

• Ensure creative assets, targeting details, flight dates, impression goals, and sponsorship information are accurate before campaign execution.

• Coordinate campaign launches, updates, revisions, and delivery priorities with internal teams and external partners.

• Manage communication with advertising technology vendors, resolve operational issues, and improve workflows.

• Monitor campaign pacing, delivery performance, and operational results.

• Provide inventory forecasts, campaign recommendations, and monetization guidance.

• Analyze inventory usage, fill rates, and advertising performance to improve revenue opportunities.

• Support website, mobile application, and advertising technology enhancements.

• Develop operational documentation, reporting processes, and best practices for scalable campaign management.

• Monitor digital advertising trends and recommend tools, workflows, and improvements.

• Prepare operational reports, campaign insights, and business recommendations.

Requirements:

• 5+ years of professional experience in digital advertising operations, ad trafficking, ad technology, or a related field.

• Bachelor’s Degree in Digital Media or a related discipline is preferred.

• Strong understanding of the digital advertising ecosystem, including Google Ad Manager 360, ad serving technologies, workflows, and performance metrics.

• Knowledge of audience targeting and data-driven advertising strategies.

• Strong organizational skills with the ability to manage multiple projects simultaneously.

• Proficiency in Microsoft 365 applications, especially Excel, PowerPoint, and Teams.

• Ability to analyze data, create reports, and communicate business insights effectively.

• Excellent communication skills with the ability to support clients and educate stakeholders.

• Strong attention to detail and commitment to delivering high-quality service.

• Strong knowledge of:

• Digital advertising operations, campaign management, and ad serving platforms.

• Google Ad Manager 360, audience targeting, and advertising technology workflows.

• Inventory management, performance reporting, and digital monetization strategies.