Job Overview

Our client is an alcoholic beverages company with a growing portfolio of Wines and Spirits looking for a street-smart, well-connected HORECA Sales Representative to own and grow their presence across Nairobi's hotels, restaurants, bars, lounges, and clubs. This is a field-heavy role built for someone who already knows the HORECA channel inside out, has existing relationships in the trade, and knows what it takes to get a brand listed, ranged, and moving in a competitive on-trade environment. If you thrive on targets, love the energy of the drinks industry, and can open doors that others can't, our client wants to talk to you.

Key Responsibilities

Sales & Business Development

• Identify, develop, and maintain strong business relationships with Hotels, Restaurants, Bars, Lounges, and Clubs within your assigned Nairobi territory
• Actively sell and grow the company's portfolio of Wines and Spirits across all HORECA accounts
• Consistently achieve and exceed monthly and quarterly sales targets set by management
• Successfully introduce and launch new brands and SKUs into the HORECA market with measurable traction
• Conduct regular structured outlet visits to ensure product availability, visibility, and proper in-outlet merchandising

Account Management

• Negotiate product listings, pricing, promotional activity, and menu placements with HORECA decision-makers
• Maintain accurate and up-to-date customer records, order histories, and follow-up schedules
• Build long-term, trust-based partnerships with key accounts that drive consistent repeat business
• Handle customer queries, complaints, and feedback professionally, promptly, and with a solutions-first mindset

Promotions & Market Activation

• Plan and execute product tastings, in-outlet promotions, and brand activations in collaboration with the marketing and management team
• Educate outlet owners, managers, and bar staff on product knowledge, brand positioning, and serving recommendations
• Monitor competitor activity across the trade and feed timely, relevant market intelligence back to management

Collections & Reporting

• Follow up diligently on outstanding payments and ensure collections are made in line with company credit policies and timelines
• Prepare and submit accurate daily, weekly, and monthly sales reports to management
• Track and report on personal sales performance, stock movement patterns, and emerging customer trends

Requirements & Qualifications

• Degree or Diploma in Sales, Marketing, Business Administration, or a related field
• Minimum 2 to 3 years of proven field sales experience in the distribution of Alcoholic Beverages specifically Wines and Spirits
• Strong, demonstrated experience operating within the HORECA channel in Nairobi is non-negotiable
• Proven track record of successfully launching and promoting new alcohol brands in the on-trade market
• An existing network of HORECA contacts and decision-makers across Nairobi is a significant advantage
• Strong negotiation, communication, and relationship management skills
• Fluent in spoken and written English with the ability to communicate professionally with clients via email and in person
• Self-motivated, highly target-driven, and comfortable working independently in a demanding field sales environment

What's On Offer

• Competitive salary of Kshs. 30,000 plus Kshs. 6,000 transport allowance, Kshs. 1,000 airtime, and performance incentives
• A growing and exciting portfolio of Wines and Spirits to represent in the market
• Direct exposure to some of Nairobi's top Hotels, Restaurants, Bars, and Clubs
• A performance-driven culture where strong results are recognized and rewarded