Key Responsibilities

Specifically, the Sales Associate-Buyer Facing at Peach can expect to undertake the below listed tasks and activities: 

Understand and address customer needs, educate them on available products and services, and successfully negotiate and close car sales.  

• Conduct thorough needs assessments with customers to understand their preferences and requirements; 
• Present vehicles, highlighting features that align with customer needs; 
• Negotiate pricing, financing options, and trade-ins where applicable; 
• Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies; 

Build and maintain strong relationships with customers throughout their journey including resolving complaints and providing proactive communication. 

• Reach out to potential customers through follow-up calls, emails, WhatsApp to nurture relationships and follow up on inquiries; 
• Address customer inquiries and concerns promptly and effectively while escalating where required;
• Schedule and conduct test drives while maintaining a positive experience for all customers;
• Maintain regular communication to update customers on deal cars, offers, and promotions;

Collect and accurately input data into trackers and CRM systems on time to support sales activities and decisions.

• Input customer information and sales data into CRM systems accurately and on time;
• Update records to reflect customer interactions, inquiries, and sales progress;
• Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance; 

Work effectively with internal teams, including but not limited to Inspections, Fleet, and Customer Experience to promote sales growth and enhance Peach’s overall performance. 

• Attend regular team meetings to discuss sales strategies and share best practices; 
• Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables;
• Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements respectively; 
• Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated; 

Maintain a deep understanding of the automotive industry and competitive landscape to effectively advise customers and meet sales targets

• Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline; 
• Build relationships with industry professionals i.e. sales and buyer professionals;
• Attend automotive bazaars and other events to build networks and learn about the automotive industry;

Requirements

• Educational Background: A Bachelor’s degree in Business, Marketing, or a related field is preferred; 
• Industry Experience: A minimum of 2 years of experience in automotive sales. Additionally, background in retail sales or customer experience can be beneficial for developing pertinent skills. 
• Communication Skills: Proficient in both verbal and written communication for effective customer interaction and the ability to present information clearly and persuasively to customers. 
• Data Management: Proficiency in using CRM systems and other sales tools for tracking customer interactions and managing leads. 
• Customer Relationship Management: Skills in building and maintaining strong customer relationships, including handling inquiries and complaints in a busy environment. 
• Sales Techniques: Proven experience with sales strategies and techniques, including upselling and cross-selling across various sales channels such as online sales, direct sales, telesales, and lead generation tactics.