DUTIES AND RESPONSIBILITIES

Customer Engagement & Consultation

• Welcome customers warmly and create a friendly, professional environment.
• Initiate conversations to understand the customer’s skincare needs, preferences, and concerns.
• Offer tailored product recommendations based on a skin analysis or conversation.
• Educate customers on the correct use of skincare products and suggest complete skincare routines.

Product Knowledge & Demonstrations

• Maintain in-depth knowledge of all skincare products in the store, including ingredients, benefits, and usage.
• Confidently explain the features and benefits of products to encourage purchases.
• Perform live product demonstrations and sampling when appropriate.
• Stay informed about new product launches, industry trends, and skincare innovations (especially Korean skincare).

Sales Target Achievement

• Meet and strive to exceed individual and team sales goals.
• Use upselling and cross-selling techniques to increase basket size and maximize sales.
• Track personal sales performance and work proactively to improve results.
• Participate in weekly sales meetings to review performance and set goals.

Visual Merchandising & Store Maintenance

• Ensure the store is tidy, clean, and well-organized at all times.
• Arrange products on shelves according to visual merchandising standards.
• Monitor stock levels on shelves and back stock, and report low inventory promptly.
• Participate in setting up promotional displays and seasonal changes.

Customer Service & Retention

• Handle all customer inquiries, concerns, or complaints with professionalism and empathy.
• Offer solutions and follow up with customers to ensure their satisfaction post-purchase.
• Build long-term relationships with customers through excellent service and consistent communication.
• Maintain a client book for loyal customers and inform them of new arrivals, special offers, and skincare tips.

Reporting & Administration

• Accurately record daily sales, inventory movements, and customer feedback.
• Assist in compiling weekly and monthly performance reports.
• Help in preparing orders for replenishment and receiving deliveries.
• Follow company policies for cash handling and store security.

Team Collaboration & Training

• Work closely with other team members to ensure smooth store operations.
• Participate in training sessions on product knowledge, customer service, and sales techniques.
• Share best practices and insights to help improve team performance.
• Support new staff during onboarding and mentoring when needed.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma in Sales & Marketing or a related field
• Proven experience in a beauty retail environment, preferably with a focus on skincare products
• Strong knowledge of skincare regimens, skin types, and ingredients
• Excellent customer service and interpersonal skills
• Ability to build rapport and trust with a diverse customer base
• Strong communication and sales skills
• Well-groomed, presentable, and passionate about beauty and skincare
• Ability to work flexible hours, including weekends and holidays