Key Responsibilities

• Digital Strategy & Leadership
• Develop and execute a comprehensive digital marketing roadmap tailored to luxury guest expectations.
• Drive omni-channel strategies to increase brand visibility, direct bookings, and ancillary revenue (spa, dining, events).
• Partner with sales, revenue, and guest experience teams to align digital marketing with overall commercial goals.
• Mentor and support junior team members, fostering a high-performance culture.
• Performance Marketing
• Manage multi-channel campaigns across PPC, paid social, programmatic, video, OTT/CTV, and display advertising in alignment with identified preferred agencies.
• Optimize campaigns to meet KPIs including ROI, ROAS, CPC/CPA, and revenue contribution.
• Develop re-targeting and lookalike audience strategies to maximize guest acquisition.
• SEO, Content & Reputation Management
• Lead SEO and local SEO strategies (on-site and off-site) to drive organic visibility.
• Oversee development of engaging content, including short-form video, influencer collaborations, and user-generated content.
• Monitor and manage online reputation across Google reviews, TripAdvisor, and social listening platforms.
• Analytics & Optimization
• Own digital performance reporting using Adobe Analytics (Omniture), Google Analytics 4 (GA4), and data visualization tools (Tableau, Looker Studio, Power BI).
• Conduct A/B testing, CRO (conversion rate optimization), and funnel analysis to maximize conversions.
• Translate insights into actionable recommendations for continuous improvement.
• Agency & Vendor Management
• Oversee digital agencies and vendor partnerships, ensuring delivery against goals and alignment with brand standards.
• Negotiate contracts, manage budgets, and measure partner performance.

Qualifications

Qualifications & Experience

• Bachelor’s degree in Marketing, Digital Media, Business, or related field; Master’s degree preferred.
• 6–8+ years of digital marketing experience, ideally in luxury hospitality, travel, or lifestyle brands.
• Proven track record of managing multi-million-dollar digital budgets and delivering measurable ROI.
• Expertise in tracking and analytics platforms, paid media platforms (Google Ads, Meta, TikTok, LinkedIn), and CRM/automation tools.
• Strong understanding of SEO, social media strategy, influencer marketing, and reputation management.
• Exceptional project management, leadership, and communication skills.