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Digital Communications & Marketing Officer at Kenya Association of Manufacturers

4 Years
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Company Details
Industry: Professional Training & Coaching
Description: Kenya Association of Manufacturers is the representative organisation for manufacturing value-add industries in Kenya. Established in 1959 as a private sector body, KAM has evolved into a dynamic, vibrant, credible and respected business association that unites industrialists and offers a common voice for businesses. KAM provides an essential link for co-operation, dialogue and understanding with the Government by representing the views and concerns of its members to the relevant authorities. In pursuit of its core mandate of policy advocacy, KAM promotes trade and investment, upholds standards, encourages the formulation, enactment and administration of sound policies that facilitate a competitive business environment and reduce the cost of doing business. In 2009, KAM unveiled a new corporate image as it observed 50 years since its establishment. Mission To promote competitive and sustainable local manufacturing. Vision To be a World-class BMO that effectively delivers services to its members Goal To transform KAM into a sustainable member-focused association delivering relevant, quality, timely and effective services to its members Values KAM has 6 values that are the key drivers of its corporate culture. These are Responsiveness, Integrity, Innovation, Inclusiveness, Teamwork and Excellence Purpose To create wealth at both corporate and individual levels by advocating for a competitive environment for businesses to operate, thereby creating better industries, growing the economy, creating jobs and hence resulting in better standards of living for Kenyans. Strategic Objectives Driving industrial growth and realization of 15% contribution of manufacturing sector to GDP by 2019 Supporting skills-based job creation agenda and increase manufacturing sector jobs by 33% Enhancing market access for products, locally and globally to grow exports by 33% by 2019 Retaining and recruiting a broad membership base Operational excellence
Job Description

Job Purpose:

  • This position is responsible for the effective management of the KAM digital and social media communication space. The position curates, designs, develops and executes the KAM digital communication and marketing strategies.

Duties & Responsibilities

Social Media Management:

  • Content development and publishing for our social media accounts (Facebook, X, Instagram, LinkedIn, YouTube, TikTok, etc.)
  • Develop and implement a social media strategy to engage with our audience and drive member subscriptions and social media reach.
  • Monitor and analyze social media metrics to measure engagement and impact

Digital Marketing:

  • Develop and implement digital marketing campaigns across various channels (social media, email, search engine optimization, etc.)
  • Create and curate email newsletters to keep our audience informed
  • Collaborate with internal teams to develop and implement online advertising campaigns

Podcast Production:

  • Create, edit, curate, and produce high-quality video content for our YouTube channels
  • Develop and implement a strategy to grow our Podcast audience, reach, and increase video viewership.
  • Collaborate with thought leaders, speakers, and experts to create engaging podcast content

Photography:

  • Lead coverage of stakeholder engagements of the Association through high-quality photographs and publishing.
  • Edit and caption photos to enhance their impact and engagement

Content Management:

  • Develop and produce engaging and informative content (blog posts, social media posts, videos, etc.) to support our communications and marketing efforts
  • Collaborate with internal teams to develop and implement campaign plans

Analytics and Reporting:

  • Analyze and report on social media and digital marketing metrics to measure engagement and impact
  • Provide data-driven insights to inform future digital marketing campaigns and strategies

Collaboration and Communication:

  • Work closely with internal teams to develop and implement digital communication campaigns
  • Coordinate with communication teams from collaborating partners to coordinate joint digital publicity campaigns and impact reporting
  • Managing third-party digital communication agencies

Requirements

  • Bachelor's degree in communication, marketing or journalism or digital marketing fields
  • At least 4 years of experience in a similar role

Personal attributes and skills:

  • Experience with podcast hosting and/or production is desired
  • Experience in news or current affairs reporting is desirable
  • Good community engagement relations
  • Production and publishing of digital content
  • Proactive communication
  • Proper supplier management: digital publicity agencies
  • Progressive growth in digital engagements
Salary: Discuss During Interview
Education: Diploma
Employment Type: Full Time
Contact Information

Key Skills

socialmediamarketing 
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