Key Responsibilities
Digital Marketing Strategy
- Develop, implement and monitor comprehensive digital marketing strategies across social media, search engines, email and other digital platforms.
- Track, analyze and report on campaign performance and audience engagement.
- Collaborate with internal teams to align marketing campaigns with business goals.
Social Media Management
- Manage and grow social media channels (Facebook, Instagram, TikTok etc.) with engaging content.
- Plan content calendars, schedule posts and run targeted campaigns.
- Engage with followers, respond to queries and maintain consistent brand messaging.
Website Development & Optimization
- Oversee website design, updates and maintenance to ensure usability, performance and mobile responsiveness.
- Optimize website content and structure for SEO to increase organic traffic and search engine rankings.
- Implement analytics tools to track user behavior, conversions and engagement metrics.
Search Engine Optimization (SEO)
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Monitor website ranking, traffic and SEO performance; suggest improvements.
- Stay updated on Google algorithms and industry SEO best practices.
Content Marketing
- Develop compelling brand stories and marketing content for digital channels
- Create blog posts, videos, infographics and case studies to engage and inform audiences.
- Showcase previous marketing campaigns and achievements to build credibility and authority.
Reporting & Analysis
- Generate regular reports on digital marketing performance, social media analytics, SEO metrics and website traffic.
- Provide actionable insights and recommendations to improve marketing effectiveness.
Knowledge, Skills and Experience Required
- Bachelors or Diploma in Marketing, Digital Media, Communications or related field.
- 2–5 years’ experience in digital marketing, social media management or web marketing.
- Proven experience in website development and SEO optimization.
- Strong portfolio showcasing prior marketing campaigns and storytelling skills.
Salary: Discuss During Interview
Education: Diploma
Employment Type: Full Time