Duties and Responsibilities

Strategic Brand Planning

• Formulate, communicate, and execute comprehensive brand strategies aligned with overarching business objectives.
• Conduct in-depth market analyses, competitor assessments, and consumer insights to identify opportunities for brand differentiation and sustained growth.

 Brand Portfolio Management

• Oversee the holistic management and evolution of the brand portfolio, ensuring coherence with company vision and responsiveness to market trends.
• Develop and implement brand architecture strategies that optimize the positioning of each brand within the portfolio.

Cross-Functional Leadership

• Provide strategic leadership to cross-functional teams, fostering collaboration and a shared vision for achieving brand goals.
• Work closely with senior executives to ensure brand strategies are fully aligned with overall business objectives.

Brand Positioning and Messaging

• Define, refine, and maintain brand positioning to ensure consistent and compelling messaging across all channels and touchpoints.
• Direct the creation of campaigns and creative assets that effectively communicate brand identity and values.

Brand Performance Analysis

• Establish KPIs and performance metrics to measure the success of brand initiatives.
• Regularly analyse brand performance, consumer behaviour, and market trends to guide strategic decision-making.

Innovation and Expansion

• Drive brand innovation by identifying and leveraging emerging market trends and shifts in consumer behaviour.
• Lead brand expansion initiatives into new markets or product categories, ensuring alignment with the brand strategy.

Budget Management

• Manage and allocate budgets effectively, ensuring optimal use of resources for maximum brand impact.
• Prepare accurate financial forecasts and reports, maintaining fiscal discipline in brand-related initiatives.

Stakeholder Collaboration

• Collaborate with internal and external stakeholders, including marketing, product development, and external agencies, to enhance brand initiatives and partnerships.

 Legal and Compliance Oversight

• Ensure all brand initiatives adhere to legal and regulatory standards, collaborating with legal teams to mitigate risks.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field. An MBA is an added advantage.
• Minimum of 5 years’ experience in a brand management role, preferably within the FMCG industry.
• Proven success in developing and implementing effective brand strategies and campaigns.
• Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
• Exceptional strategic thinking, analytical, and problem-solving capabilities.
• Excellent communication and presentation skills.
• In-depth knowledge of market trends and consumer behaviour within the industry.

Key Skills and Attributes

• Strong communication, presentation, and reporting skills
• Leadership and teamwork
• Integrity and accountability
• Analytical and budgeting acumen
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• Entrepreneurial mindset
• Flexibility and adaptability