Sales Manager - Veterinary Products

Industry: Agrovet/ Agribusiness 

Location: Nairobi, Kenya

Category: Agricultural, Retail, Sales & Marketing

Employment Type: Full-Time

Salary: Kshs. 200,000 - Kshs. 300,000

Job Overview

We are seeking an experienced and dynamic Sales Manager specializing in veterinary products to join our team at Brites Management Services. The successful candidate will be responsible for driving sales and marketing strategies to achieve business objectives and enhance our market presence in the veterinary sector.

Key Responsibilities

• Develop and implement effective sales strategies for veterinary products.
• Lead and motivate the sales team to achieve sales targets and business growth.
• Identify new market opportunities and expand the company's customer base.
• Build and maintain strong, long-lasting customer relationships.
• Collaborate with the marketing team to develop promotional campaigns and product launches.
• Monitor market trends and competitor activities to identify potential areas for growth.
• Prepare and present sales forecasts, reports, and analyses to senior management.
• Ensure compliance with all company policies and industry regulations.

Strategic Sales Leadership

• Develop, implement, and oversee the national sales strategy for veterinary products in alignment with the company's overall business goals.
• Analyze sales performance, market trends, and customer needs to identify growth opportunities and areas for improvement.
• Drive territory expansion plans and penetration strategies for underserved regions and market segments.

Team Management & Development

• Lead and manage a team of veterinary sales representatives and regional sales officers to ensure performance targets are met or exceeded.
• Set clear KPIs, monitor team performance, and conduct regular performance evaluations.
• Provide coaching, mentoring, and product training to enhance the team’s knowledge and selling capabilities.
• Foster a high-performance culture based on accountability, motivation, and continuous improvement.

Key Account & Relationship Management

• Build and maintain strong relationships with key stakeholders including veterinary clinics, agrovet retailers, distributors, and government agencies.
• Manage high-value customer accounts and develop customized solutions to meet their needs.
• Lead negotiations with major clients and ensure top-tier service and satisfaction.

Market Intelligence & Business Development

• Conduct regular market research to track competitor activity, pricing, new products, and regulatory changes.
• Identify new business opportunities, product gaps, and emerging market trends to support innovation and competitive advantage.
• Collaborate with product development and marketing teams to align sales efforts with product positioning and promotional campaigns.

Regulatory Compliance & Ethical Sales Practice

• Ensure full compliance with local veterinary laws, pharmaceutical guidelines, and ethical sales practices.
• Work with the regulatory and quality assurance teams to manage product registrations, labeling requirements, and market approvals.
• Train the sales team on compliance issues and enforce adherence to company policies and industry regulations.

Sales Reporting & Performance Analysis

• Prepare accurate and timely sales forecasts, reports, and performance dashboards for senior management.
• Analyze sales data to evaluate team productivity, customer trends, and the effectiveness of sales strategies.
• Recommend actionable insights to improve efficiency, optimize resource allocation, and boost profitability.

Budget & Resource Management

• Develop and manage the veterinary sales department’s annual budget.
• Control operational costs, monitor expenses, and ensure effective utilization of promotional materials, travel allowances, and marketing resources.
• Evaluate return on investment (ROI) for all sales activities and campaigns.

Cross-functional Collaboration

• Liaise with other departments such as Marketing, Product Development, Finance, Logistics, and Regulatory Affairs to ensure smooth execution of sales operations.
• Participate in cross-functional project teams related to new product introductions, trade shows, and customer engagement programs.

Requirements

• Diploma in Veterinary Medicine, Animal Science, or related field.
• 8 years experience in sales, specifically in veterinary products or related industries.
• Strong understanding of sales and marketing principles.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze market trends and develop strategic business plans.
• Proficient in using Microsoft Office Suite and CRM software.
• Must be based in or willing to relocate to Nairobi, Kenya.
• In-depth understanding of veterinary products, animal health market dynamics, and distribution channels.
• Proven track record of achieving sales targets and managing high-performing sales teams.
• Strong leadership, communication, and negotiation skills.
• Ability to analyze data, develop strategies, and make sound business decisions.
• Familiarity with relevant veterinary regulations and ethical standards.

Perks and Benefits

• Salary package: Kshs. 200,000 - Kshs. 300,000
• Opportunities for professional growth and development.
• Comprehensive health insurance coverage.
• Travel allowances for business purposes.
• Dynamic and supportive work environment.