Sales & Marketing Specialist

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Company Details
Industry: Consulting
Description: Gap Recruitment Services Limited is a leading recruitment firm in Kenya where International and local companies find just the right fit talent. Whether you are an employer seeking skilled talent to fuel productivity in your organization or a job seeker pursuing your dream job and a fulfilling career, we are your Staffing Team, and we are committed to your success. Gap Recruitment has the technical capacity to find the right resource for any of your vacancies, but we know it takes more than a skill set to get the job done. We focus on understanding your specific needs, culture, beyond just technical skills, and we maintain close relationships with the professionals in our databases, enabling us to find the right fit for both parties in record time.
Job Description

Key Responsibilities:

Department Development

  • Support the setup and structuring of a dedicated sales department for the spare parts product line.
  • Define sales workflows, client engagement processes, KPIs, and reporting tools.
  • Assist in recruiting and onboarding future sales team members as the department grows.

Market Research & Analysis

  • Conduct thorough market research specific to automotive spare parts, identifying demand gaps, target customers (dealers, garages, distributors), and competitor offerings.
  • Analyze customer needs in the premium spare parts segment (e.g., German, Japanese vehicles).
  • Deliver data-driven insights to guide pricing, packaging, and distribution models.

Sales & Marketing Strategy

  • Develop and execute strategies to penetrate the premium spare parts market in Nairobi and beyond.
  • Craft persuasive value propositions and product presentations for target customer segments.
  • Collaborate with management on branding, promotions, and campaigns tailored to this product line.

Client Identification & Engagement

  • Proactively identify and reach out to garages, auto dealers, fleet owners, and B2B clients in need of premium-quality spare parts.
  • Build strong relationships with existing clients and introduce them to the premium line.
  • Attend industry trade shows, networking events, or auto expos to promote the brand and generate leads.

Advisory Role to Management

  • Provide regular feedback on sales performance, client feedback, and competitor activity in the spare parts sector.
  • Recommend updates on product offerings, pricing, and client retention strategies.
  • Contribute to strategic decision-making regarding market entry and expansion.

Requirements & Qualifications:

  • Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
  • 35 years of relevant experience in automotive spare parts sales, B2B marketing, or similar sectors (FMCG/industrial components).
  • Proven track record in launching or growing a product line, especially in a competitive industry.
  • Excellent negotiation, communication, and customer service skills.
  • Deep knowledge of the automotive spare parts ecosystem (including brands, local supply chains, and consumer buying behavior).
  • Analytical thinker with strong market research capabilities.
  • Self-driven, results-oriented, and comfortable working with minimal supervision.
Salary: Ksh. 40,000
Otherpay: Benefits
Education: Diploma
Employment Type: Full Time

Key Skills

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