Business Development Executive (Hospital)

Industry

Healthcare

Location

Nairobi, Kenya

Category

Retail, Sales & Marketing

Salary

Kshs. 40,000

Employment Type

Full-time

Education

Diploma

Key Responsibilities

• Develop and implement strategic business development plans to achieve hospital client acquisition and revenue growth.
• Identify and target potential hospital clients through research and market analysis.
• Build and maintain strong relationships with key decision-makers in hospitals.
• Collaborate with marketing teams to develop promotional materials and campaigns targeted at the healthcare sector.
• Conduct presentations and meetings with hospital clients to showcase services and negotiate contracts.
• Monitor market trends, competitor activities, and industry developments to identify new opportunities.
• Provide regular reports on business development activities and progress to management.

Business Development & Client Acquisition

• Identify and pursue new business opportunities to increase hospital footfall and revenue.
• Develop and implement outreach strategies to attract corporate clients, insurance companies, and wellness program partners.
• Initiate and manage corporate health partnerships and packages.
• Maintain regular follow-ups with potential clients and partners to convert leads into long-term business relationships.

Marketing Strategy & Execution

• Develop and implement marketing plans (traditional and digital) to promote hospital services.
• Oversee the creation and distribution of promotional materials, newsletters, and campaigns.
• Work with internal teams and agencies to manage digital marketing initiatives including social media, SEO, email campaigns, and Google Ads.
• Organize and participate in medical camps, wellness drives, exhibitions, and community health outreach programs.

Relationship Management

• Build and maintain strong relationships with existing corporate clients, insurance partners, and third-party administrators.
• Ensure high levels of client satisfaction by providing timely and accurate responses to inquiries and feedback.
• Act as a liaison between corporate clients and hospital departments to ensure service delivery aligns with client expectations.

Reporting & Market Analysis

• Track and report on key business development metrics and campaign performance.
• Analyze market trends, competitor activities, and patient behaviour to identify areas of improvement.
• Prepare regular reports and presentations for the management on business development activities.

Requirements

• Diploma in Marketing, Business Administration, Healthcare Management, or a related field.
• 2 - 4 years' experience in a sales or business development role, preferably within the healthcare sector.
• Strong understanding of the hospital industry and its dynamics.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and as part of a team.
• Strong analytical skills with a focus on detail and accuracy.
• Proficiency in Microsoft Office Suite and CRM software.
• Proven track record in business development, corporate sales, or healthcare marketing
• Strong interpersonal and communication skills (verbal and written)
• Good understanding of healthcare services and industry dynamics
• Ability to create and execute marketing strategies

Perks

• Competitive salary package Kshs. 40,000
• Opportunities for professional development and training.
• Dynamic and supportive work environment.
• Career growth opportunities within the company.