Sales & Marketing Executive (Bitumen & Construction Materials)

Industry: Construction Materials

Location: Nairobi, Kenya

Category: Construction / Facilities, Retail, Sales & Marketing

Education: Diploma

Salary: Kshs. 40,000

Employment Type: Full-time

Job Description

We are seeking a dynamic and results-driven Sales & Marketing Executive to join our team. The successful candidate will be responsible for promoting and selling bitumen and construction materials, developing strategies to drive sales growth, and building strong relationships with clients.

Key Responsibilities

• Identify new sales opportunities and build client relationships in the construction industry.
• Develop and implement effective sales and marketing strategies for bitumen and construction materials.
• Conduct market research to identify trends and customer needs.
• Prepare and deliver presentations to clients, showcasing the benefits of our products.
• Negotiate sales contracts and close deals to achieve sales targets.
• Collaborate with the marketing team to develop promotional materials and campaigns.
• Maintain up-to-date knowledge of industry developments and competitive landscape.

Client Acquisition and Lead Generation

• Proactively identify and pursue new business opportunities through cold calling, networking, site visits, and referrals.
• Generate and qualify leads within the construction and infrastructure sectors including road contractors, real estate developers, and government projects.

Sales and Revenue Growth

• Achieve monthly and quarterly sales targets through effective planning and consistent execution.
• Close deals by presenting tailored solutions and negotiating competitive terms with clients.

Product Promotion and Market Awareness

• Educate clients about the technical specifications and benefits of bitumen and other construction materials offered.
• Conduct on-site product demonstrations or technical briefings when necessary.

Customer Relationship Management

• Build and maintain strong, long-term relationships with both new and existing clients to encourage repeat business and referrals.
• Act as the main point of contact for customer queries, providing timely and professional support.

Market Research and Competitor Analysis

• Monitor market trends, customer needs, pricing strategies, and competitor activity.
• Provide actionable insights to the management team for product improvement and market positioning.

Sales Reporting and Documentation

• Maintain accurate records of all sales activities including client meetings, quotations issued, contracts signed, and sales closed.
• Prepare regular reports on sales performance, pipeline status, and market feedback.

Marketing Support

• Assist in developing and executing marketing campaigns, digital outreach, and promotional events such as trade fairs, expos, and site activations.
• Collaborate with the marketing team to develop promotional materials and digital content.

Cross-functional Coordination

• Liaise with logistics, procurement, and finance departments to ensure smooth order processing and timely delivery of products.
• Ensure that customer deliveries and after-sales services meet quality and satisfaction standards.

Contract and Payment Follow-Up

• Participate in contract drafting and ensure all terms are aligned with customer and company expectations.
• Follow up on invoicing and payment collection to ensure timely cash flow and account reconciliation.

Requirements

• Degree or Diploma in Business Administration, Marketing, or a related field.
• Proven experience in sales and marketing, preferably in the construction materials industry.
• Excellent communication and interpersonal skills.
• Strong negotiation and closing skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite and CRM software.

Perks and Benefits

• Competitive salary package of Kshs. 40,000.
• Opportunities for professional growth and development.
• Dynamic and supportive work environment.
• Access to continuous training and learning opportunities.

• Diploma or Degree in Sales and Marketing, Business Administration, or a related field
• 1–2 years of proven experience in sales and marketing, preferably in the construction or industrial sector
• Fluency in English is mandatory; basic proficiency in Chinese (spoken) is required
• Demonstrated ability to meet or exceed sales targets
• Valid driver’s license is an added advantage