Role Purpose

• The Marketing Officer will be responsible for planning, executing, and monitoring integrated marketing activities across the three businesses — Artistry by Njanja Studio, NK Lashes, and Njanja Beauty & Aesthetics Academy. The role ensures brand consistency, drives customer acquisition, improves retention, and supports sales growth through both traditional and digital marketing strategies.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement quarterly marketing plans for each business line.
• Ensure all marketing initiatives align with overall business objectives and brand positioning.
• Conduct market research to identify new opportunities, trends, and competitor activities.
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•  Digital Marketing
• Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn).
• Develop and execute paid advertising campaigns (Google Ads, Meta Ads).
• Coordinate content creation (videos, reels, stories, photos, graphics) in collaboration with designers and content creators.
• Monitor analytics, engagement, and conversions, and adjust strategies accordingly.

Content & Branding

• Maintain consistency of brand identity across studio, product, and academy.
• Draft monthly content calendars and campaign proposals for approval.
• Manage influencer collaborations and track ROI of partnerships.
• Customer Relationship Management (CRM)
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• Support implementation of CRM strategies for customer acquisition and retention.
• Create and run loyalty campaigns, referral programs, and promotions.
• Collect and analyse customer feedback to enhance service delivery.

 Events & Promotions

• Plan and execute promotional campaigns, seasonal offers, and launch events.
• Support academy recruitment campaigns (open days, information sessions).
• Promote NK Lashes in retail, wholesale, and online channels.

Sales Support

• Work with sales and service teams to develop campaigns that drive revenue.
• Design and distribute promotional materials (flyers, brochures, digital catalogues).
• Monitor inventory movement for NK Lashes and suggest sales-driving promotions.

Reporting & Analysis

• Prepare weekly and monthly marketing performance reports.
• Track KPIs including engagement rates, follower growth, campaign conversions, lead-to-customer ratio, and ROI.
• Provide recommendations to management for continuous improvement.

Key Performance Indicators (KPIs)

• Monthly follower growth (≥ 150 across platforms).
• Engagement rate per post (≥ 10%).
• ROI on paid ad campaigns (positive).
• Academy student enrolment targets met.
• NK Lashes monthly sales growth (aligned with targets).
• Studio appointment bookings growth (≥ 20% YoY).

Qualifications & Skills

Education & Experience:

• Bachelor’s Degree/Diploma in Marketing, Communications, Business, or related field.
• 2–3 years’ experience in marketing, preferably in beauty, retail, or lifestyle industries.
• Proven track record in digital marketing and campaign management.

Skills:

• Strong knowledge of social media management and paid advertising.
• Graphic design basics (Canva/Adobe) and content creation ability.
• Excellent communication, writing, and presentation skills.
• Analytical and data-driven mindset with ability to track ROI.
• Strong organizational and multitasking ability.

Working Conditions

• Based primarily at the Academy/Studio (Kiambu Road).
• May require evening or weekend work during campaigns or events.
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• Contractor engagement — responsible for own statutory obligations.