Marketing Officer at Janta Kenya

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Company Details
Industry: Consulting
Description: Janta Kenya is a HR Consultancy firm established with an objective of encompassing integral and necessary skills that most individuals and organizations need in everyday business. We have a team of professional HR consultants with extensive experience in all people management issues, and we are therefore well placed to offer advice for private, public and not-for-profit organisations.
Job Description

Role Purpose

  • The Marketing Officer will be responsible for planning, executing, and monitoring integrated marketing activities across the three businesses — Artistry by Njanja Studio, NK Lashes, and Njanja Beauty & Aesthetics Academy. The role ensures brand consistency, drives customer acquisition, improves retention, and supports sales growth through both traditional and digital marketing strategies.

Key Responsibilities

Marketing Strategy & Planning

  • Develop and implement quarterly marketing plans for each business line.
  • Ensure all marketing initiatives align with overall business objectives and brand positioning.
  • Conduct market research to identify new opportunities, trends, and competitor activities.
  •  
  •  Digital Marketing
  • Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn).
  • Develop and execute paid advertising campaigns (Google Ads, Meta Ads).
  • Coordinate content creation (videos, reels, stories, photos, graphics) in collaboration with designers and content creators.
  • Monitor analytics, engagement, and conversions, and adjust strategies accordingly.

Content & Branding

  • Maintain consistency of brand identity across studio, product, and academy.
  • Draft monthly content calendars and campaign proposals for approval.
  • Manage influencer collaborations and track ROI of partnerships.
  • Customer Relationship Management (CRM)
  •  
  • Support implementation of CRM strategies for customer acquisition and retention.
  • Create and run loyalty campaigns, referral programs, and promotions.
  • Collect and analyse customer feedback to enhance service delivery.

 Events & Promotions

  • Plan and execute promotional campaigns, seasonal offers, and launch events.
  • Support academy recruitment campaigns (open days, information sessions).
  • Promote NK Lashes in retail, wholesale, and online channels.

Sales Support

  • Work with sales and service teams to develop campaigns that drive revenue.
  • Design and distribute promotional materials (flyers, brochures, digital catalogues).
  • Monitor inventory movement for NK Lashes and suggest sales-driving promotions.

Reporting & Analysis

  • Prepare weekly and monthly marketing performance reports.
  • Track KPIs including engagement rates, follower growth, campaign conversions, lead-to-customer ratio, and ROI.
  • Provide recommendations to management for continuous improvement.

Key Performance Indicators (KPIs)

  • Monthly follower growth (≥ 150 across platforms).
  • Engagement rate per post (≥ 10%).
  • ROI on paid ad campaigns (positive).
  • Academy student enrolment targets met.
  • NK Lashes monthly sales growth (aligned with targets).
  • Studio appointment bookings growth (≥ 20% YoY).

Qualifications & Skills

Education & Experience:

  • Bachelor’s Degree/Diploma in Marketing, Communications, Business, or related field.
  • 2–3 years’ experience in marketing, preferably in beauty, retail, or lifestyle industries.
  • Proven track record in digital marketing and campaign management.

Skills:

  • Strong knowledge of social media management and paid advertising.
  • Graphic design basics (Canva/Adobe) and content creation ability.
  • Excellent communication, writing, and presentation skills.
  • Analytical and data-driven mindset with ability to track ROI.
  • Strong organizational and multitasking ability.

Working Conditions

  • Based primarily at the Academy/Studio (Kiambu Road).
  • May require evening or weekend work during campaigns or events.
  •  
  • Contractor engagement — responsible for own statutory obligations.
Education: Diploma, High/Secondary School
Employment Type: Full Time
Contact Information
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