Responsibilities

 Marketing 

° Insights: Customer and Shopper insights that drive strategic planning and touch point execution including “nuances” in the market

° Strategy and Planning: Clear, simple category, customer and channel strategies that are National and Regional with focus into few channel segments and customers

° Activity Development: Develop initiatives that derive from those strategies led through excellent execution that deliver growth and value and competitive advantage 

° Partnerships: Seek opportunities in the assigned portfolio to engage consumers on the brand to grow market share

° Stakeholder Alignment: Link Mission imperatives with business strategies, tactical direction, and operational oversight

° Go to Market: Work in close coordination with Segment Marketing, Product Owners and Channels Organization to develop a strong relevant portfolio strategy 

° Execution: Lead execution and amplification of marketing plan for assigned portfolio 

° Go to Market: Work in close coordination with segment and brand marketing to develop a strong relevant portfolio strategy for Safaricom

° Picture of Success: Deliver the market’s Integrated Activity Planning (IAP) process thereby ensuring that assigned Channels have high quality customer programs, materials & assets to deliver value to Safaricom 

° M&E: Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, calendar, resources and metrics for maximum effectiveness

° Budgeting: Manage the Marketing budget for respective Channel

° Partnerships and Stakeholder management

° Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency 

° Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business in respective Channel and collaborates to deliver results

° Project Management 

° Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return

° Health and Safety

° Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.

° All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions

Qualifications

° Degree in a Business-related field

° 6 years management experience in Sales & Marketing 

° Experience leveraging data and trends to generate insights and transforming them into marketing innovation

° Deep understanding of total commercial spend, experience managing large marketing budget and media investment decisions

° Experience leading marketing communication & execution projects

Desirable 

° Post graduate certification in Sales & Marketing will be an added advantage

° Shopper/Customer Marketing

° Experience in Sales Distribution will be of an added advantage 

° Ability to influence and lead within and without function

° Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results.

° Action-oriented with the ability to think and react quickly to changing circumstances

° Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles