Responsibilities:

° Develop and implement marketing campaigns tailored to the engineering/industrial sector.   

° Create technical marketing content, including brochures, datasheets, case studies, and website content.   

° Collaborate with engineering and sales teams to simplify and translate complex technical concepts into customer-friendly messaging.   

° Manage digital marketing activities including email campaigns, LinkedIn updates, and website management.   

° Plan, coordinate, and participate in trade shows, exhibitions, webinars, and industry events.   

° Grow and maintain the company’s online presence across professional networks and industry directories.   

° Conduct market and competitor analysis to identify emerging trends and opportunities.   

° Track campaign performance using analytics tools, providing insights and ROI reporting.   

° Assist in preparing marketing budgets, media plans, and vendor coordination.   

° Travel occasionally outside Nairobi to meet clients and support field marketing activities.

Requirements:

° Bachelor’s degree in Sales, Marketing, or a related field.   

° Minimum 3 years of experience in marketing, preferably in an engineering, industrial, or manufacturing environment.   

° Strong understanding of technical products and the ability to create relevant marketing content.   

° Proficiency in marketing tools such as Google Analytics, Google Ads, LinkedIn Ads, and email marketing platforms.   

° Excellent written and verbal communication skills.   

° Strong project management, multitasking, and organizational abilities.

° Experience in marketing engineering services or product-based companies.   

° Knowledge of industrial markets (mechanical, electrical, civil, or manufacturing).   

° Ability to collaborate with cross-functional teams (design, sales, and engineering).   

° Basic knowledge of CAD drawings, technical documentation, or industrial equipment is a plus.