Position: Google Ads Specialist

Date Posted: September 26, 2025

Industry: Digital Marketing / Education Technology (EdTech)

Employment Type: Full Time

Experience: 2–4 years

Qualification: Estimated Qualification like Bachelor Degree holder, Diploma/Degree/Certificate

Salary: AED 5000 to 15000

Location: Abu Dhabi, United Arab Emirates

Company: IMC Certifications

Description:
Overview
We are hiring a hands-on Google Ads Specialist to run performance-focused campaigns for EdTech products and online learning platforms. The ideal candidate will combine strong technical know-how across Google Ads ecosystems with a results-oriented approach to scale lead generation while optimising acquisition costs and lifetime value.

Core Responsibilities

• Search Campaigns: Perform in-depth keyword research and intent mapping for student and parent segments; write high-converting ad copy; implement structured campaign architectures (SKAGs where appropriate), refine match types and bidding strategies.
• Display & Retargeting: Plan and execute display campaigns across the funnel; design audience strategies using in-market and custom intent segments; run A/B tests on creatives and CTAs; build retargeting flows to nurture and re-engage prospects.
• Gmail Sponsored Ads: Create and optimise Gmail ad units tailored to student/parent triggers; personalise messaging by behavioural and demographic signals to improve open and click-through rates.
• Measurement & Analytics: Implement and validate conversion tracking, multi-touch attribution models and data-layer tagging; use Google Analytics, Google Tag Manager and Data Studio to derive actionable insights.
• Campaign Optimisation & Reporting: Monitor performance, troubleshoot issues, adjust bids and creatives for efficiency; prepare clear performance reports and communicate results to stakeholders.

Key Skills & Tools

• Google Ads (Search, Display, Gmail)
• Google Analytics, Google Tag Manager, Google Data Studio
• Strong Excel / analytical skills for performance analysis and CAC/LTV optimisation
• Experience with A/B testing, audience segmentation and multi-touch attribution

Soft Skills

• Communication: Present campaign results and recommendations clearly to clients or internal stakeholders.
• Problem-Solving: Adapt campaigns rapidly to shifting trends or performance challenges.
• Attention to Detail: Manage multiple campaigns precisely to avoid wasted spend and measurement errors.

Preferred Background

• 2–4 years of performance marketing experience, ideally running campaigns for EdTech or online learning platforms.
• Candidates from insurance, banking, immigration sectors are also considered, but EdTech experience will be prioritised.
• Demonstrable track record of scaling lead generation while improving Cost-per-Acquisition (CAC) and Customer Lifetime Value (LTV).
• Strong understanding of B2C and B2C2 funnel dynamics within education markets.

How to Apply
If you aspire to build a global career in performance marketing for education platforms, please submit your CV using the application details below.