Detailed Responsibilities

Content Creation & Copywriting

° Develop engaging written content for digital platforms, including websites, blogs, newsletters and social media.

° Ensure tone, style and messaging align with brand guidelines and storytelling objectives.

° Collaborate with internal teams to source stories, updates and insights from the field.

° Share unique selling points, stories and updates with the Wilderness marketing and sales team.

° Share reels and short video updates from the field (including live updates when in camp).

° Conduct interviews and prepare staff profiles.

° Create visually appealing graphics, layouts and digital assets for campaigns, presentations, and social media.

Design & Visual Communication

° Draft engaging social media captions and maintain a content calendar for consistent storytelling.

° Research, write and edit blogs, news stories and monthly wildlife/game reports.

° Assist in photo and video editing for digital use.

° Provide copywriting support, including fact-checking, blogs and promotional materials.

= Support the development of branded templates and design systems for a consistent visual identity.

Digital Media Coordination

° Assist in designing and scheduling newsletters and email campaigns.

° Schedule and publish content across digital channels to ensure timely and strategic delivery.

° Support website updates, ensuring all content, offers and images remain current.

° Help monitor digital performance using Google Analytics and Google Ads, providing insights to optimize campaigns.

° Liaise with external creatives, photographers and agencies as needed.

Brand Stewardship

Uphold brand standards across all creative outputs.

° Ensure consistency in messaging, tone and visual identity across platforms and campaigns.

Collaborate with Wilderness digital/creative teams to ensure all online Kenya-related materials are up to date and factually accurate.

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° Assist in planning and executing marketing campaigns and initiatives.

° Liaise with resident photographers on shot lists, permits, logistics and photobank management.

° Work with Wilderness creative team on photography/videography bookings, ensuring brand benefit.

° Coordinate collaborations with journalists, influencers and media partners, while supporting Wilderness PR team for joint initiatives.

° Support digital housekeeping including domain renewals.

° Maintain content calendars and support cross-functional collaboration.

CANDIDATE PROFILE

Qualification:

° Bachelor’s degree in marketing, Communications, Design or related field.

° Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva is an advantage but not necessary.

Experience:             

° 2–4 years if experience in digital content creation, graphic design or marketing communications.