You will play a key role in curating content, driving engagement, monitoring performance, and collaborating with designers to showcase PrideInn’s unique brand voice to our diverse audiences.

Responsibilities

Your key responsibilities will include:

Managing and curating PrideInn’s social media presence across multiple platforms.

Developing content calendars and executing strategies to grow brand visibility and engagement.

Creating engaging, shareable content (posts, images, videos) tailored to target audiences.

Monitoring analytics, tracking performance, and generating actionable reports.

Engaging with followers, responding to comments/messages, and fostering positive interactions.

Staying current with social media trends, tools, and algorithm updates.

Collaborating with graphic designers to create visually compelling assets.

Planning and optimizing paid social media campaigns for maximum reach and ROI.

Conducting competitor analysis to identify opportunities for differentiation.

Requirements

Bachelor’s degree or diploma in Marketing, Communications, Media Studies, or related field.

2–3 years’ proven experience managing social media platforms.

Strong knowledge of social media platforms, trends, and analytics tools.

Proficiency in content creation (copywriting, photography/videography, short-form video editing).

Familiarity with design tools (e.g., Canva, Adobe Suite) – an added advantage.

Experience with paid social media advertising and optimization.

Excellent communication skills, creativity, and attention to detail.

Ability to analyze metrics and translate insights into improvements.

Organized, proactive, and able to meet deadlines in a fast-paced environment.