Role Purpose

The Marketing Officer will be responsible for planning, executing, and monitoring integrated marketing activities across the three businesses — Artistry by Njanja Studio, NK Lashes, and Njanja Beauty & Aesthetics Academy. The role ensures brand consistency, drives customer acquisition, improves retention, and supports sales growth through both traditional and digital marketing strategies.

Key Responsibilities

Marketing Strategy & Planning

Develop and implement quarterly marketing plans for each business line.

Ensure all marketing initiatives align with overall business objectives and brand positioning.

Conduct market research to identify new opportunities, trends, and competitor activities.

Digital Marketing

Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn).

Develop and execute paid advertising campaigns (Google Ads, Meta Ads).

Coordinate content creation (videos, reels, stories, photos, graphics) in collaboration with designers and content creators.

Monitor analytics, engagement, and conversions, and adjust strategies accordingly.

 Content & Branding

Maintain consistency of brand identity across studio, product, and academy.

Draft monthly content calendars and campaign proposals for approval.

Manage influencer collaborations and track ROI of partnerships.

Customer Relationship Management (CRM)

Support implementation of CRM strategies for customer acquisition and retention.

Create and run loyalty campaigns, referral programs, and promotions.

Collect and analyse customer feedback to enhance service delivery.

Events & Promotions

Plan and execute promotional campaigns, seasonal offers, and launch events.

Support academy recruitment campaigns (open days, information sessions).

Promote NK Lashes in retail, wholesale, and online channels.

 Sales Support

Work with sales and service teams to develop campaigns that drive revenue.

Design and distribute promotional materials (flyers, brochures, digital catalogues).

Monitor inventory movement for NK Lashes and suggest sales-driving promotions.

Reporting & Analysis

Prepare weekly and monthly marketing performance reports.

Track KPIs including engagement rates, follower growth, campaign conversions, lead-to-customer ratio, and ROI.

Provide recommendations to management for continuous improvement.

Key Performance Indicators (KPIs)

Monthly follower growth (≥ 150 across platforms).

Engagement rate per post (≥ 10%).

ROI on paid ad campaigns (positive).

Academy student enrolment targets met.

NK Lashes monthly sales growth (aligned with targets).

Studio appointment bookings growth (≥ 20% YoY).

Qualifications & Skills

Education & Experience:

Bachelor’s Degree/Diploma in Marketing, Communications, Business, or related field.

2–3 years’ experience in marketing, preferably in beauty, retail, or lifestyle industries.

Proven track record in digital marketing and campaign management.

Skills:

Strong knowledge of social media management and paid advertising.

Graphic design basics (Canva/Adobe) and content creation ability.

Excellent communication, writing, and presentation skills.

Analytical and data-driven mindset with ability to track ROI.

Strong organizational and multitasking ability.

Working Conditions

Based primarily at the Academy/Studio (Kiambu Road).

May require evening or weekend work during campaigns or events.

Contractor engagement — responsible for own statutory obligations.