Posted: By:Hiring Kenya
Job Summary
Optica is looking for a highly motivated and experienced digital marketing manager to join our team. The ideal candidate will have 3+ years of experience in digital marketing, with a strong understanding of social media marketing, PPC (Google Ads), and influencer marketing. They will be responsible for developing and executing digital marketing campaigns, managing budgets, and tracking results.
Key Responsibilities
Develop, execute, and monitor Google Ads campaigns
Responsible for fully handling all social media platforms, which includes creating social calendars and executing the schedule and posting of organic and paid posts Manage Meta Ads platform
Identify and collaborate with influencers
Working with graphic designer and photographer/videographer for all digital marketing content
Liaising with various vendors needed for digital marketing works
Using Google Analytics and other tools to monitor and report on all digital marketing efforts
Providing frequent accurate reports with analysis and actionable insights
Stay up to date with latest marketing trends
Meeting deadlines and understanding what to prioritize
Managing all internal marketing communications
Experience: Minimum 3 years professional digital marketing experience and 6 years marketing experience.
Salary: Ksh. 90,000 Gross