Digital Marketing Manager

6 Years
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Company Details
Name:Optica Ltd
Industry: Hospital & Health Care
Description: Optica was formed in 1959 in Nairobi, Kenya. The company has grown steadily over the years to become the largest optical practitioners in East Africa region. What began as a one room, 5 staff operation has today grown to 30+ branch operations with 300+ staff. Our Services Kenya has 100’s of opticians who are running shops but are not qualified to test/examine people’s eyes. Optica only hires professional Optometrists to conduct eye examinations. Our Optometrists make use of state of the art computerized testing equipment, to ensure accurate prescriptions for eyeglasses and contact lenses. We have Optometrists from Austria, Spain, France, Britain, Philippines, Sri Lanka, India and Kenya. We also have our own full service laboratory for manufacturing our client’s glasses, using the highest quality lens choices from leading optical lens manufacturers. We have technicians who have been trained in France, and thus specialize in up to date lens fitting techniques in frames. Our Products Optica offers the most diverse and unique eye-wear collections in East Africa at affordable pricing. Our extensive frame selections extend to over 10,000 frames including our unique in-house brands. We offer all major ophthalmic lens brands. The contact lenses we offer are from the leading companies in the world. Our knowledgeable staff can help you make the best eye wear choice for maximizing both aesthetic comfort, vision and eye health. Key Facts The largest and one of the Oldest Optical company in East Africa 100% Kenyan owned - for Kenyans Qualified Optometrists to take care of your eyes Identical pricing at all our locations Quality frames starting from Ksh. 890/- Genuine products being sold at genuine prices Our Passion At Optica, we believe vision care is about far more than just a pair of glasses or a prescription. Eyes are windows to the world, capturing memories and immersing us in moments. Vision is a precious gift that we are passionate about improving in every way. COMMITTED TO QUALITY VISION CARE Our reverence for eyes drives us to provide the highest quality vision care in each of our stores across the country. We feature a selection of quality frames from brands around the world and craft each pair of lenses in our lab. Eye care professionals at Optica are trained to provide you with personalized service throughout your experience. Our love of eyes and higher standard of quality have made Optica a leader in vision care for many decades
Job Description

Job Summary

 

Optica is looking for a highly motivated and experienced digital marketing manager to join our team. The ideal candidate will have 3+ years of experience in digital marketing, with a strong understanding of social media marketing, PPC (Google Ads), and influencer marketing. They will be responsible for developing and executing digital marketing campaigns, managing budgets, and tracking results.

 

Key Responsibilities

 

Develop, execute, and monitor Google Ads campaigns

 

Responsible for fully handling all social media platforms, which includes creating social calendars and executing the schedule and posting of organic and paid posts Manage Meta Ads platform

 

Identify and collaborate with influencers

 

Working with graphic designer and photographer/videographer for all digital marketing content

 

Liaising with various vendors needed for digital marketing works

 

Using Google Analytics and other tools to monitor and report on all digital marketing efforts

 

Providing frequent accurate reports with analysis and actionable insights

 

Stay up to date with latest marketing trends

 

Meeting deadlines and understanding what to prioritize

 

Managing all internal marketing communications

 

Experience: Minimum 3 years professional digital marketing experience and 6 years marketing experience.

 

Salary: Ksh. 90,000 Gross

 

 

 

Salary: Ksh. 50,000 - Ksh. 100,000
Otherpay: Benefits
Education: Degree, Diploma
Employment Type: Full Time
Contact Information

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