Key Purpose Statement

The primary role of the Area Sales Manager is to deliver Volume and Revenue growth in all channels and to grow customer base and manage accounts and sales through their sales people.

Key Duties & Responsibilities    

Maximizes allocation of resources in area

Manages and measures sales targets daily and takes corrective action with team

Coach and Lead the Account Development Team.

Trade and Outlet Execution

Outlet Development

 Drive Sales and Market share growth

Partner with Account Developers and Customers to develop and execute a customer specific business plan

Monitor competitive activities and align strategy to counter Competition

Ensure compliance to Quality Standards and Manage Trade Replacements

Implement promotional plans as per the Account Plans whilst ensuring promotional Compliance.

Report promotional deviances with Store Owners or managers

Ensure the execution and Implementation of Picture of Success by outlet is being done by the Account Developers

Skills, Experience & Education    

Experience

A minimum of 5 years previous sales experience or equivalent FMCG experience.

A minimum of 1 years’ experience managing teams

Education

Minimum of a bachelor’s degree in commerce or any other business-related course