Marketing Officer

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Company Details
Industry: Insurance
Description: Kenindia Insurance Ltd, was established as merger of Indian Insurance Companies operating in Kenya to form a vibrant joint venture with moral and financial support from leading local business elite on 6th December 1978. , By 2007, a span of 29 years, the company had crossed the Ksh 3 billion gross premium income mark to become the largest non-life insurer in Kenya. , Since then, Kenindia has grown from strength to strength to become a leading household name in Kenya.
Job Description

Job Summary

 

Responsible for implementing marketing strategy, including capacity development, administration and recruitment of alternative distribution channels and management, enhancing clients and their relationship with the company, supporting, mentoring and motivating life marketing teams and ensuring good service delivery to customers to achieve increased market share in line with the overall development strategy and objectives

 

Duties and responsibilities

Training intermediary

 

Training Agents and Unit Managers on life products , soft skills and ensuring their professional development for compliance

 

Coordinating all the agencies to ensure commonality in implementation and market activation of agency initiatives

 

Preparing agency training materials and capacity building for smooth implementation.

 

Implementing sales force strategies to achieve sales targets.

 

Representing the company to identify new markets opportunities with the agencies and providing assurance to potential clients for confidence.

 

Coaching, mentoring, developing, and motivating the Agency sales force to achieve highest levels of performance.

 

Managing and improving the welfare needs of the agencies.

 

Identifying, implementing and benchmarking best practice in the management

 

Alternative distribution channels

 

Driving new business and customer retention through ban assurance and alternative distribution channels

 

Establishing, maintaining and growing relations with Bank Officers and alternative partners to identify marketing opportunity and customer requirements.

 

Managing and coordinating the smooth running of bancassurance/alternative channels for quality and quantity business

 

Driving Customer Service, Banks and alternative business conservation activities

 

Key Deliverables (specific to this position)

 

Ensuring all agents are knowledgeable about company products and general marketing knowledge.

 

Ensure growth and quality of agents, customer satisfaction, increased product awareness, market share and enhance their productivity.

 

Onboard bancassurance/alternative distribution channel partners and ensure their productivity

 

Key Job Skills (specific to the job)

 

Customer Management skills

 

Business Development

 

Presentation and training Skills

 

Marketing skills

 

Financial skills

 

People management skills

 

Insurance Skills (special Category)

 

Life management skills

 

Bancassurance knowledge

 

Our Competencies/Behaviours

 

Integrity

 

Reliability

 

Transparency

 

Professionalism

 

Teamwork

 

Quality

 

Qualifications and Experience

 

Undergraduate degree in any business related field.

 

Chartered Institute of Marketing.

 

Certificate of proficiency

 

At least 5 years of relevant insurance experience

 

 

 

Education: Degree, Diploma
Employment Type: Full Time
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