To meet our sales targets, we are looking for dynamic and talented Sales Associates who will be responsible for creating demand directly with medium and large-scale commercial farmers within a defined region. The role involves closing sales with farmers and directing them to collect from distributors or resellers.

Hire, train and manage a network of commission-based agents to generate leads:

Promote the opportunity to become a Farm Star agent / promoter in your designated area

Recruit, train and onboard applicants who fit the criteria for the role

Manage performance and motivate agents to go to the field to generate quality leads

Ensure agents represent the Farm Star brand positively and abide by policies

Organise events and presence at exhibitions, to aid the demand-generation work of the agents

Create demand and close sales:

Prioritise farmers based on their purchase potential, planting cycle and other relevant factors

Conduct on-site visits to farmers to pitch the product based on their specific needs

Educate farmers on product specifications, application rates, and techniques

Guide farmers during the application process for trials, if necessary

Identify ideal locations for demo plots that are likely to convert a high number of farmers

Close sales and coordinate product collection from resellers

Build and maintain long-term relationships with farmers, to ensure repeat purchases

Reporting:

Daily reporting of farmer visits and sales

Weekly reporting of performance, customer feedback, insights and learnings

Share pictures from the field in the team Whatsapp group

Logistics:

Maintain a close relationship with resellers assigned to your area

Train reseller staff on the specifications, benefits and application rates of the product

Coordinate sales between farmers and resellers

Ensure resellers maintain an optimal amount of product in store

Motivate resellers to promote the product (via well-placed in-store branding, direct sales)

Ensure resellers pay Farm Star for sold stock in the agreed time frame

Qualifications

MUST be based in the area of operation

Must have sound knowledge of farming activities in the area of operation

Bachelor's degree in Agriculture, or a related field

Qualifications in agronomy or agribusiness will be an added advantage

Previous experience selling agricultural inputs directly to farmers

Strong communication and interpersonal skills

Self-motivated with a results-driven approach

Comfortable using tech tools i.e. smartphones, laptops

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Comfortable making return on investment (ROI) calculations

Fluent level of spoken and written English, good level of Swahili

Able and willing to ride a motorbike