Job Purpose Statement

To meet our sales targets, we are looking for an experienced and organised Area Sales Manager who will becresponsible for generating demand amongst farmers within a defined region, alongside sales associates andccommission-based agents. The role involves: closing sales to commercial farmers, developing and drivingcthe performance of a team, and managing day-to-day operations of multiple channels.

Key Duties and Responsibilities:

Set-up and oversee a hub of Evergrow sales and marketing activity

Become an expert in the farming activities and characteristics across your hub area

Develop a strong partnership with the major distributor(s) in your sales hub

Identify and convince local resellers within each ward of the hub, to stock our products

Secure shop spaces for ‘Evergrow information centres’ with good visibility and within budget

Identify and set-up optimal demo farms owned by influential farmers in strategic areas

Recruit and oversee the management of commission-based lead generation agents

Resolve issues impacting sales operations

Manage a team of Sales and Marketing Associates selling to small and medium farms

Refer candidates who fit the role criteria and can drive performance for your hub area

Run weekly performance dialogues (PDs) with each sales and marketing associate

Run monthly or quarterly performance reviews

Ensure near 100% adherence to the defined sales processes

Conduct frequent field visits to provide coaching and solve problems on the ground

Build a team spirit through mutual support and team interactions (virtual or in person)

Be the first point of contact for your direct reports (resolve issues or support others in resolving)

Build your own pipeline and close sales to large farms in the area

Identify and build a list of the largest farmers in your hub

Secure meetings with the farm decision-makers to pitch the product

Build a relationship with the farm decision-makers to push them through the sales funnel

Guide the farm owner / manager through the process of setting up any required trials

Close sales to the large farms, ensure they repeat buy and increase their purchase amounts

Reporting and admin

Weekly reporting of sales, accounts receivables and other performance related metrics

Root-cause analyses for performance, as well as developing corrective and preventive actions

Ensure distributors make payments and place orders in advance to avoid stock-outs

Work with the Accounts Receivable team to ensure distributor orders are processed on time

Coordinate with distribution teams to ensure fertilizer is delivered on time and in full

Key Result Areas:

Adherence to sales input metrics

Leads generated across segments (SHF, medium farms, corporate farms)

Farmers engaged per day across the team (calls, visits, events)

Conversion of new and repeat farmers

Sales output metrics

Bags/tons sold per farmer

Overall sales

Accounts receivable collection targets

Quality of distributor relationship

Cost of sale

Qualifications and Skills:

5+ years of experience selling agri-inputs directly to large commercial farmers

Bachelor's degree

Qualifications in agronomy or agribusiness will be an added advantage

Must have sound knowledge of farming activities in the area of operation

Experience managing field teams and / or coaching sales teams

Strong communication and interpersonal skills

Self-motivated with a results-driven approach

Comfortable using tech tools i.e. smartphones, laptops

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

Comfortable running basic analysis i.e. on performance metrics, cost-benefit analysis for farms

Fluent level of spoken and written English, good level of Swahili

Able and willing to self-drive (must have a driving license)