Purpose;

• This individual will be required to work with the Neighbouring markets Country managers, Product Managers, Channel Managers and marketing agencies to ensure on-time and effective new product introduction / go-to-market.
• Plan media, PR, IM and Digital Marketing in collaboration with brand teams as part of go to market strategy

Responsibilities;

• Ensure all aspects of the brand marketing and communication align with the ethos and goals for Global MX (Mobile experience) division.
• Work with management team to set the marketing strategy for all neighbouring countries in alignment of the overall marketing strategy set for MX division.
• Collaborate with Country Managers, Retail and Product Teams to create and improve strategies that create awareness of the MX division in neighbouring countries
• Research and analyzation of market trends, strategies and competitors to advise marketing strategies and win in the overall company goals.
• Oversee marketing, branding, advertising and promotional campaigns in neighbouring countries.
• Work hand in hand with country teams in tracking effectiveness of marketing campaigns and reporting findings based on the Return on Investment.
• Negotiate and liaison with third-party marketing agency on marketing activities for the brand.
• Accurately manage the marketing investment/ budget in collaboration with the country teams in line with the agreed marketing plan, to reconcile and amend as necessary during the financial year.
• Prepare and present quarterly and annual reports to senior management.
• Guide digital marketing manager on digital marketing campaigns for the neighbouring markets, build reporting frameworks to evaluate return on Investment on the various digital marketing activities for MX division
• Guide corporate communication manager on integrated communication strategy for neighbouring markets and in alignment with overall marketing objectives for MX division.
• Recruit and manage strategic partnerships that support our brand building activities in collaboration with the Country teams
• Plan and execute advertising campaigns and strategies for the business unit; to ensure the best gains in market share (or stated KPI / goal).
• Plan all aspects with regards to new product launches, or sell-out initiatives with specific reference to specific products

Required competencies and attributes

• Marketing Knowledge
• Financial Acumen
• In Market Activation
• Computer Literate
• Marketing Knowledge
• Financial Acumen
• Innovation and creativity

Knowledge; Skills and Experience required for this Role

• Minimum 5 years in Marketing team management experience
• Degree in Marketing /Or other related Fields
• Marketing communication
• Mid- and long-term plan execution
• ROI Calculation and analysis
• Documentation skill
• Good understanding of Budget optimization
• Good understanding of Customer and Consumer analysis
• Experience with tactical Marketing planning.

Dateline: 11th August 2025