Head of Sales

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Company Details
Industry: Electrical/Electronic Manufacturing
Description: MILLY FRUIT PROCESSORS LIMITED is located in MOMBASA one of the most beautiful Coast of Kenya. The tropical climate and the delicious tropical fruits of Kenya coast are well known to the world since the 15th century through the Portuguese.
Job Description

This is a senior, revenue-owning role. The person will be responsible for driving sales across Milly’s three core product lines: mango pulp (B2B and export), Picana branded juices (retail/B2C), and dried fruit (B2B & B2C). They will build pipelines, close new clients, scale distribution, grow existing accounts (e.g., Britannia Uganda), and potentially build out a small sales network or agent structure. 

 

Key Responsibilities: 

 

End-to-end sales ownership for mango pulp, Picana, and dried fruit 

 

Identify, qualify, and close new B2B and B2C customers (manufacturers, distributors, retailers, institutional buyers) Grow and deepen key existing accounts into reference clients 

 

Establish and manage regional distribution/partnerships (Uganda, Ethiopia, Rwanda, and beyond) 

 

Develop pricing, promotions, and seasonal push plans 

 

Forecasting, pipeline management, and performance reporting (CRM usage expected) 

 

Negotiate contracts and payment terms 

 

Coordinate with marketing and operations to ensure fulfillment and alignment 

 

Required Profile: 

 

5+ years in sales/commercial leadership within FMCG, food & beverage, or agro-processing 

 

Proven ability to sell both bulk ingredient products and branded consumer goods 

 

Strong network or experience in East African markets (especially Uganda, Ethiopia, Kenya) and exposure to export clients 

 

Deal structuring, negotiation, and pipeline management skills 

 

Comfortable with regional travel and hands-on business development 

 

CRM literate and results-oriented 

 

Preferred / Differentiators: 

 

Experience selling certified food products (e.g., FSSC 22000) 

 

Track record building distributor or agent networks 

 

Multilingual (Swahili/English) or familiarity with regional buyer dynamics 

 

Success Metrics (KPIs): 

 

Revenue growth by product line 

 

New high-quality B2B/B2C accounts acquired 

 

Distribution footprint expansion 

 

Pipeline conversion rate 

 

Customer retention / repeat orders 

 

Margin / price realization improvements 

 

Role Urgency: High (within 2–3 weeks to begin interviews immediately. 

 

 

 

Education: Degree, Diploma
Employment Type: Full Time
Contact Information
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