Key Responsibilities

Digital Strategy Execution: Developing and executing a comprehensive strategy that integrates digital sales and subscription models, leveraging SEO, paid ads, social media, and subscription platforms to maximize reach and conversions. Lead new digital innovations that will provide value to all stakeholders. 

Revenue Growth: Achieving or exceeding revenue targets for digital sales and subscriptions by optimizing pricing models, upselling, and cross-selling strategies across online channels. 

Customer Acquisition and Retention: Driving subscriber acquisition through targeted campaigns and improving retention by enhancing user experience, reducing churn, and implementing loyalty programs tailored to subscription models. Initiate strategic collaborations that will grow readership of all digital products. 

Performance Analytics and Reporting: Delivering actionable insights through detailed reporting on key metrics, including subscriber growth, churn rates, lifetime value, conversion rates, and ROI, to refine strategies. Collaboration with Marketing Department: Partnering closely with Marketing to align digital sales and subscription campaigns with brand messaging, co-developing targeted content, and leveraging marketing channels (e.g. email, social, and influencer campaigns) to drive conversions and subscriber growth. Team Leadership: Building and leading a high-performing digital sales and subscriptions team by fostering collaboration, providing coaching, setting clear goals, and ensuring skill development to drive both sales and subscription outcomes.

Qualifications Experience & skills:

Bachelor's degree in Marketing, Business Administration, Media Studies, or a related field; a Master's degree is an added advantage.

Minimum of 8-10 years' experience in digital media sales, with at least 5 years in a senior leadership role.

Proven track record of achieving and exceeding digital sales targets.

Strong network within the advertising, digital marketing, and agency ecosystems.

In-depth knowledge of digital ad formats, programmatic ecosystems, DSPs, and ad serving technologies.

Proficiency in tools such as Google Ad Manager, Facebook Ads Manager, and analytics platforms.

Key Competencies:

Strategic thinking and commercial acumen

Strong leadership and team management skills

Excellent client relationship and negotiation abilities

Deep knowledge of digital media buying and ad operations

Analytical and data-driven approach

Ability to thrive in a fast-paced, target-driven environment

Performance Indicators:

Digital revenue growth (monthly/quarterly)

Client acquisition and retention metrics

Campaign delivery and effectiveness

Sales pipeline development

Innovation in digital monetization strategies