• Our client, in the Healthcare sector seeks to recruit a Business Development Marketing Manager, who will drive business growth and enhance the hospital\'s market presence through strategic marketing and business development initiatives. 
• The role will focus on maximizing partnerships with insurance providers, implementing cost-cutting measures, and expanding patient inflow across all services.

Reports to: Executive Director

Key Responsibilities

Business Development

• Develop and execute strategies to attract and retain patients under existing insurance partnerships while exploring additional insurance-related opportunities.
• Identify and pursue growth opportunities in corporate partnerships, public service, and private sectors to increase patient volumes.
• Strengthen referral networks with external healthcare facilities and specialists to boost revenue streams.
• Analyze patient demographics and market trends to identify new service opportunities aligned with community needs.
• Optimize the hospital’s service offerings in outpatient, pharmacy, laboratory, theatre, and renal services for revenue growth.

Marketing and Branding

• Create and implement effective marketing strategies to increase brand visibility and attract diverse patient groups, including insured and cash-paying clients.
• Oversee digital and traditional marketing campaigns to communicate the hospital’s value proposition.
• Monitor and improve patient experience to ensure loyalty and positive word-of-mouth referrals.
• Represent the hospital at community events, corporate meetings, and industry forums to promote its services.

Relationship Management

• Maintain strong relationships with insurance providers to ensure smooth service delivery and resolve operational issues.
• Liaise with corporate clients to identify their needs and offer tailored healthcare solutions.
• Build strategic alliances with local businesses and organizations to increase patient referrals.

Cost-Cutting and Revenue Optimization

• Collaborate with the finance team to identify areas of cost reduction without compromising service quality.
• Negotiate contracts with suppliers and service providers to secure favorable terms.
• Optimize the marketing budget by focusing on high-impact, cost-effective campaigns.
• Ensure efficient utilization of resources across departments to improve operational margins

Reporting and Analysis

• Monitor and report on business development and marketing KPIs, including patient volumes, campaign ROI, and insurance claims performance.
• Conduct periodic competitor analysis to adapt strategies based on industry trends.
• Provide data-driven insights and recommendations to the executive team.

Qualifications & Educational Requirements

• Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or a related field
• At least 5 years of experience in business development, marketing, or healthcare management.
• Strong understanding of healthcare and insurance industry dynamics.
• Proven track record of successfully implementing cost-cutting and revenue optimization strategies.
• Excellent communication, negotiation, and relationship management skills.
• Proficiency in marketing tools, analytics, and CRM software.

Technical Skills/Leadership Competencies

• Accountability, integrity and confidentiality.
• Strategic thinker with a results-oriented approach.
• Innovative and resourceful in identifying new business opportunities and solutions.
• Collaborative team leader with the ability to work across departments.
• Customer-focused with a commitment to enhancing patient experience.