KEY RESPONSIBILITIES & ACCOUNTABILITIES

This scope of work is presented to you as a guideline on the various duties and responsibilities of your current position in the Company. The Scope of work is not exhaustive, and you may be called upon from time to time to perform duties outside of this.

Business Development Strategy:

• Develop and implement a comprehensive business development strategy to identify, target, and secure new business opportunities for the Martech offerings with the broader business development efforts for media solutions.
• Proactively identify cross-selling and upselling opportunities within existing and new client portfolios to drive integrated media solutions.

Sales Strategy and Business Development

• Develop and execute a comprehensive sales strategy to drive revenue growth for company’s Africa’s technology solutions, including Martech, Adtech, and digital transformation tools.
• Identify new market opportunities and build a robust pipeline of prospective clients across the region.
• Collaborate with internal teams to create tailored sales proposals that align with client need and objectives

Client Relationship Management

• Build and maintain strong relationships with key decision-makers at client organizations, including CMOs, CIOs, and digital leads.
• Conduct needs analysis to identify client challenges and propose technology solutions that drive measurable business outcomes.
• Act as a trusted advisor, ensuring a deep understanding of clients’ industries and technology requirements.

Collaboration and Team Leadership

• Partner with company’s Africa creative, digital, and strategy teams to integrate technology into broader marketing and communication initiatives.
• Mentor and guide Tech (sales) professionals, fostering a high-performance sales culture

Market Insights and Product Expertise

• Stay abreast of emerging technology trends, including AI, data analytics, automation, and omnichannel marketing platforms.
• Provide thought leadership and client education on how technology enhances marketing performance.

Performance Management and Reporting

• Track and report on sales performance, ensuring alignment with revenue targets.
• Use CRM tools to maintain accurate records of leads, opportunities, and sales activities.
• Provide insights to senior leadership on market dynamics and client feedback to inform product and service innovation.

PROFESSION, TECHNICAL SKILL AND PREVIOUS EXPERIENCE REQUIRED

Education and Experience

• Bachelor’s degree in Business, Technology, Marketing, or a related field; MBA is a plus.
• A minimum of 5–7 years of experience in technology sales, preferably within the marketing or advertising industry.
• Proven track record of achieving or exceeding sales targets in a B2B environment.