As a Senior Business Analyst, you will play a pivotal role in providing data-driven insights to optimize our sales, marketing, and collections strategies. You will be responsible for analyzing key business trends, generating actionable insights, and reporting on the effectiveness of various initiatives. You will work closely with cross-functional teams to ensure our strategies are data-driven and continuously improved to maximize performance. The role reports to the Senior Director of Strategic Finance and is based in Kenya, preferably the Nairobi area.

Responsibilities

• Sales Analysis: Analyze the performance and productivity of our merchant partner network, including individual merchants and their sales agents. Identify trends, opportunities, and areas for improvement. Provide recommendations to optimize merchant performance.
• Marketing Campaign Analysis: Measure the effectiveness of marketing campaigns across different channels (physical, digital, SMS, etc.) and provide insights on ROI, customer acquisition costs, and engagement metrics.
• Collections Campaign Analysis: Track and analyze the success of collections campaigns, identifying trends in repayment behavior, recovery rates, and opportunities to improve collections strategies. Support the design and execution of collections experiments to optimize performance.
• Reporting & Dashboards: Develop regular reports and dashboards to communicate key metrics, trends, and insights to leadership and relevant stakeholders.
• Cross-Functional Collaboration: Work closely with the sales, marketing, credit, and operations teams to ensure proper data collection, analysis, and insight generation; and to support monthly, quarterly, and annual planning processes.
• Process Optimization: Recommend and help implement process improvements based on data-driven insights to improve operational efficiency and business performance.

Required Skills, Attributes & Experience

• Experience: 5+ years of direct experience in generating business analysis and data-driven recommendations, preferably within the fintech, banking, consumer lending, telco/ mobile money, or management consulting sectors. Examples of relevant analysis include campaign analysis, pricing analysis, and customer value management.

Skills & Expertise:

• Strong analytical skills with the ability to interpret complex data and generate actionable insights
• Advanced Excel & PowerPoint skills 
• Experience with sales, marketing, and portfolio management analysis and metrics
• Strong understanding of financial products and consumer lending dynamics in Africa
• Proficiency in BI tools (e.g., Tableau) and data extraction tools (e.g., SQL) a plus
• Education: Bachelor’s degree in Business, Economics, Finance, Statistics, or a related field. Advanced certifications or training in data analysis or business intelligence tools is a plus.
• Communication Skills: Excellent verbal and written communication skills. Ability to present data and insights in a clear, concise, and compelling manner. Fluency in English and Kiswahili is required.
• Problem-Solving: Proactive and collaborative approach to problem-solving and ability to work independently with minimal supervision. Analytical mindset and strong quantitative skills.