In this position you will:

Develop growth strategy of the business for assigned brands through adaptation and adoption of global category and brand strategies

Accountable for brand performance tracking for assigned portfolios across markets and recommend remedial action

Accountable for accelerated share, sales and profit growth for assigned brand portfolios over Annual Brand Plans

Ensure that all strategic brand objectives are achieved, delivered, and executed by strategic long-, medium- and short-term plans for brands by sales, profit, and marketing objectives, analyzing past category performance and economic variables, and development and execution of detailed 1 year plan for all the brands in your portfolio

Execution and implementation of commercial and business objectives via continuous learning, initiating, and coordinating progress on all projects, and facilitating implementation with other functions within the organization as well as with external agencies

Monitor, analyze and evaluate marketplace developments including customer and consumer behavior changes, sales, expert, and supply chain performance relating to your own portfolio. Adapt and/or replan to accommodate deviations/changes in market conditions by devising and implementing new action plans to ensure the brands retain their competitive advantage

Role model the Haleon values and behaviours and always do the right thing

Show business leadership by working within budget parameters, monitoring progress towards achieving goals, business planning, collaboration with other functions, agencies, and departments to ensure consumer and customer satisfaction, and success of projects and drive brand growth

Develop a loyal consumer base for the company’s brands by creating positive brand perceptions, associations, and usage experience – such as advertising, promotions, and relevant project management. Work closely with Supply Chain and Sales to ensure product availability

Design, develop and implement communication programs to advertise the organisation’s products using media (TV, radio, print, direct mail, digital), events, and sales promotions. Develop and evaluate pricing strategies and structures

Partner with Country Commercial leaders, Area Marketing Managers and other functional stakeholders (e.g. Finance, Regulatory and GMS) to ensure co-delivery of Winning Formula and commercial goals

Ensure compliance and corporate governance by showing in-depth knowledge on products, understands and abides by Haleon CH policies and procedures and embed the three key attributes of the organization; Do What Matters Most, Keep It Human, and Go Beyond

Embedding continuous learning from successes and failures

Initiating and coordinating progress on all projects

Facilitating implementation with other functions within the organisation as well as with aligned agencies

Working within budget parameters

Monitoring progress towards achieving objectives

Providing input into overall planning of business

Liaising with other functions and departments regarding issues such as distribution, production, R&D, sales performance, etc.

Liaising with the Area/Category organisation regarding best practices, global strategies, R&D etc.

Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations, and usage experiences, through tools such as advertising, promotion, and supply chain management, to build strong brands and ensure the long-term profitability of the company

In-depth knowledge of products

Understands and abides by Haleon CH policies and procedures

Conducts Management Monitoring

Communicates effectively with senior management, peers, marketing, and other departments

Is a respected individual with Haleon customers and staff

Use our values and expectations to drive actions and decisions, role model values and expectations

Qualifications & Skills:

Innovative brand strategies

Good understanding of the complex economic and socio-political environment in Sub-Saharan Africa to successfully formulate strategies within these constraints

Sound technical knowledge of brand building, advertising, media, and marketing research disciplines

+5 years Marketing experience

Strategic marketing skills required along with financial acumen

Good communication and interpersonal skills

Knowledge and experience building brands within Retail and Pharmacy environment, leveraging HCP/Expert

Advantageous Qualifications & Skills:

A university degree

Intimate knowledge of the global Haleon CH marketing processes as defined by Operating Model

Detailed knowledge of the Haleon CH Global organization and global marketing objectives