Posted:October 18, 2023
By:Semasocial
Company Details
Industry:
Government Administration
Description:
The Kenya Airports Authority is an autonomous body established in 1991 through an Act of Parliament and is charged with an umbrella responsibility of providing and managing a coordinated system of airports in the country. Prior to its formation, the former erstwhile Aerodromes Department under the Ministry of Transport and Communication handled this responsibility. Erstwhile was in charge of then Nairobi’s Old Embakasi Airport which was constructed in the mid-1950 to serve the first generation Boeing 707/DC8 aircraft; Nairobi Embakasi Airport was opened in May 1958, by the last colonial Governor of Kenya, Sir Evelyn Baring, although the airport was due to be opened by Queen Elizabeth, The Queen Mother was delayed in Australia and could not make the ceremony. Nairobi Embakasi Airport was then closed on March 14, 1978 and paved way to the current Jomo Kenyattta International Airport. Contrary to beliefs, Nairobi Airport was not the 1st airport in Kenya. Wilson Airport, which is one of the regions busiest domestic aerodrome traces its roots back to to the 1st World War. commercial routes were pioneered by Imperial Airways and its successor BOAC in the 1920’s and in July 1929, Wilson Airways Ltd was formed by Mrs. Florrie Wilson to operate from an airfield in Nairobi, at Dagoretti Corner. Later, that year the airfield at Dagoretti Corner was abandoned in favour of the present site of WAP, originally called Nairobi Aerodrome. Out of the Second World War emerged Mombasa and Kisumu airports which were developed mainly for military use. Mombasa had two runways, a short one supported by a along one which stretched 1.5 km, capable of serving DC and similar aircrafts, while Kisumu was set up strategically to support amphibian type of aircraft landing in the neighbouring Lake Victoria. the airports have since been upgraded to international status. In its brief period of existence, Kenya Airports Authority has undergone tremendous structural changes intended to make the organization a result-driven and customer focused establishment. Currently, the Authority is undertaking major projects to improve existing aerodromes in the country as well as build new ones to cater for growth in key sectors of the economy such as tourism, horticulture, and trade.
Job Description
REF: GM/M&BD/OCTOBER 2023 (RE – ADVERTISEMENT)
Job Purpose
The General Manager, Marketing & Business Development will be responsible for developing and driving Marketing & Business Development strategies to enhance business growth, improve brand and customer service in line with the Strategic Plan.
Key Duties and Responsibilities
- Developing and Reviewing Marketing and Business development strategies plans, policies and procedures in line with the Strategic Plan.
- Pursuing achievement of cargo revenue budget target;
- Facilitating improved cargo infrastructure in line with the Master Plan and Facilities Audit;
- Leading the development, implementation and evaluation of strategic, tactical and operational customer engagement plans, programs, and initiatives to align with KAA’s customer service vision and strategies;
- Advising on customer satisfaction measures, customer experience strategies, programs, initiatives and emerging issues to enable customer-centric strategic decision processes and major or critical issues response;
- Championing a long term strategic focus on driving the customer experience, balanced against the need for immediate response to urgent unplanned issues;
- Developing and implementing new business initiatives in consultation with airports, other departments and stakeholders;
- Reviewing and implementing strategies to optimize existing business;
- Developing and implementing strategies that attract new and retain existing operators;
- Developing and implementing retail plans for the optimization of commercial space and customer satisfaction;
- Undertaking consumer satisfaction survey in order to improve brand and facilitation;
- Maintaining and reviewing the directory of tenants, concessionaires and operators;
- Re-positioning the KAA brand offer to enhance the brand image;
- Planning and executing effective promotional and communication programs to achieve business growth and positive Authority image;
- Developing innovative communication products and platforms to support activities and initiatives;
- Supervising the development process of communication products, quality control checks, review of market prices versus product quality and usability development and rollout of service guidelines; and
- Ensuring compliance with statutory Acts, established strategies, plans, policies and procedures.
Key Qualifications and Experience
- Bachelors degree in Marketing, Business Administration or Business Management or a relevant field from a recognized institution;
- Relevant Masters degree from a recognized institution;
- Diploma in Marketing, Estate & Property Management, Communications or Public Relations is an added advantage;
- Minimum of twelve (12) years including marketing of service and working experience four (4) of which must be in a senior management position;
- Membership to a relevant professional body;
- Management Course lasting not less than two (2) weeks;
- Proficiency in computer applications; and
- Fulfilling the requirements of Chapter Six of the Constitution.
Skills and Competencies
Strategy execution, analytical skills, people management, coaching, problem solving & decision-making, financial management, team work, good communication, interpersonal, risk management and leadership skills.
Education: Degree, Diploma
Employment Type: Full Time
Contact Information
Name: Hiring Kenya
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