Yesterday, a friend asked me why he wasn't getting interviews despite a strong background. We reviewed his resume and realized it was too generic. After customizing it for the role, he got a callback within a week. Sometimes the smallest changes yield the... moreYesterday, a friend asked me why he wasn't getting interviews despite a strong background. We reviewed his resume and realized it was too generic. After customizing it for the role, he got a callback within a week. Sometimes the smallest changes yield the biggest results. less